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Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digi…
Wagner, Katja

Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels. Due to the fact that the development, spread and sale of these new technologies …

Edition
1
ISBN/ISSN
978-3-658-35150-2
Collation
xvii, 243p.:ill
Series Title
Handel und Internationales Marketing Retailing and International Marketing
Call Number
658.1 Wag d

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