Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digi…
Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels. Due to the fact that the development, spread and sale of these new technologies …
- Edition
- 1
- ISBN/ISSN
- 978-3-658-35150-2
- Collation
- xvii, 243p.:ill
- Series Title
- Handel und Internationales Marketing Retailing and International Marketing
- Call Number
- 658.1 Wag d
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