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PENGARUH CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN PRODUK BODYCARE SCAR…
Tabitha, Nayla Muthia

Peneliti ini bertujuan untuk mengetahui pengaruhu celebrity endorser dan keputusan pembelian terhadap produk brand body care scarlett whitening di mahasiswa fakultas ekonomi universitas sriwijaya k…

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viii, 108 hlm. : ilus. ; 29 cm
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T1660872025
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