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PENGARUH PROMOSI PENJUALAN DAN IKLAN TERHADAP PEMBELIAN IMPULSIF DI SHOPEE (S…
RAHMATULLAH, MUHAMMAD IRFAN

Penelitian ini bertujuan untuk mengetahui pengaruh promosi penjualan dan iklan terhadap pembelian impulsif di Shopee (Studi kasus pada mahasiswa Fakultas Ekonomi Universitas Sriwijaya). Penelitian …

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xx, 92 hlm., ilus., tab.; 29 cm
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T1654262025
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