PENGARUH CONTENT MARKETING DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN LAYAN…
This study aims to analyze the impact of content marketing and brand image on the purchasing decision of the digital entertainment subscription video-on-demand (SVOD) service, Netflix. The research…
- Edition
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- Collation
- xviii, 91 hlm.; ilus.; tab.; 29 cm.
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- Call Number
- T1715312025
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Found 1 from your keywords: Author : Putri, Risty Oktaviani
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