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Online Impulse Buying and Cognitive Dissonance
Mattia, GiovanniDi Leo, AlessioPrincipato, Ludovica

Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online …

Edition
1
ISBN/ISSN
978-3-030-65923-3
Collation
xi, 99p.:Ill
Series Title
-
Call Number
658.872 Mat o
Availability1
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