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H2H Marketing
Kotler, PhilipPfoertsch, WaldemarSponholz, Uwe

In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digi…

Edition
1
ISBN/ISSN
978-3-030-59531-9
Collation
xxvii, 267p.:Ill
Series Title
-
Call Number
658.8 Kot h
Availability1
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