IMPULSIVE BUYING DALAM PEMBELIAN ITEM VIRTUAL PADA PEMAIN ONLINE MOBILE GAMES
This study aims to investigate the characteristics of impulsive buying behaviour in virtual item purchases among online mobile game players. A total of 150 online mobile game players participated i…
- Edition
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- xiv, 96 hlm.; ilus.; tab, 29 cm
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- T1810742025
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Found 1 from your keywords: Author : Nailli, Daniella Pebriatun
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