Pengaruh atribut produk terhadap keputusan pembelian smartphone merek Apple
Penelitian ini bertujuan untuk mengetahui adakah pengaruh Atribut Produk yang meliputi Fitur (X1), Mutu (X2), Desain (X3), dan Kemasan (X4) terhadap Keputusan Pembelian (Y) smartphone merek Apple p…
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- xiv, 55 hlm. : ilus.
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Found 1 from your keywords: Author : Muhammad Fachmi
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