This book explores the rapid growth of the sharing economy, specifically of Airbnb, in recent years and how it has challenged traditional economies in many countries around the globe. With almost 5…
This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management,…
Participation of firms in Open Source Software (OSS) development is steadily increasing. In fact, a substantial part of OSS projects today are developed in informal collaboration between firms and …
Taking German public basic research as an example, this book explores how the ongoing implementation of knowledge and technology transfer as the Third Mission of academic science creates not only n…
Empirical methods are means to answering methodological questions of empirical sciences by statistical techniques. The methodological questions addressed in this book include the problems of validi…
This book provides a management perspective on the full historical, contemporary, and geographic landscape of hospitality and tourism (H&T) in Africa. In so doing, it critically assesses and challe…
This book constitutes the refereed proceedings of the first MICCAI Workshop, ISGIE 2022, Imaging Systems for GI Endoscopy, and the Fourth MICCAI Workshop, GRAIL 2022, GRaphs in biomedicAL Image and…
This book constitutes the refereed proceedings of the 26th Conference on Medical Image Understanding and Analysis, MIUA 2022, held in Cambridge, UK, in July 2022. The 65 full papers presented were…
This book follows on the authors’ successful development of the Three-Pillar Model (3-P Model) for organizing and leading in disruptive times. Its focus is on helping the reader to implement the …
This book adopts a collectivist perspective on special interest tourism consumption, bringing together research on ‘special interest tourism’ and ‘niche tourism’ as well as more recent rese…
This book constitutes revised selected papers from two VLDB workshops: The International Workshop on Polystore Systems for Heterogeneous Data in Multiple Databases with Privacy and Security Assuran…
This book constitutes revised selected papers from the thoroughly refereed proceedings of the 10th International Conference on Analysis of Images, Social Networks and Texts, AIST 2021, held in Tbil…