cover
Integrated Advertising, Promotion, and Marketing Communications, Fourth Edition
Clow, Kenneth E.Baack, Donald

Edition
4th
ISBN/ISSN
978-0-13-815737-1
Collation
xxvi, 638 p. ; 26 cm
Series Title
-
Call Number
658.82 Clo i

Edition
4th
ISBN/ISSN
978-0-13-815737-1
Collation
xxvi, 638 p. ; 26 cm
Series Title
-
Call Number
658.82 Clo i
cover
Integrated Advertising, Promotion, and Marketing Communication SECOND EDITION
Clow, Kenneth E.Baack, Donald

Edition
2
ISBN/ISSN
0-13-140546-2
Collation
xxvii, 538 p.; ill.; 27 cm.
Series Title
-
Call Number
659.1 Clo i

Edition
2
ISBN/ISSN
0-13-140546-2
Collation
xxvii, 538 p.; ill.; 27 cm.
Series Title
-
Call Number
659.1 Clo i

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