Marketing Brands in Africa
This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the ‘last frontier’ of global brands, very…
- Edition
- 1
- ISBN/ISSN
- 978-3-030-77204-8
- Collation
- xv, 272p.:ill
- Series Title
- Palgrave Studies of Marketing in Emerging Economies
- Call Number
- 658.8 Mar
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