Pandemi COVID-19 memberikan dampak signifikan terhadap sektor pariwisata Indonesia, dengan penurunan drastis kunjungan wisatawan mancanegara dan terganggunya aktivitas ekonomi kreatif. Penelitian i…
This study focuses on the competitive advantage strategy implemented by Grab Holding as a multinational company in Indonesia, with a case study of expansion in South Sumatra and Belitung. The backg…
This research aims to describe the survival strategy of seasonal workers in PTPN VII Cinta Manis Ogan Ilir Regency. This research uses two types of data, namely primary data and secondary data. The…
Penelitian ini mengkaji strategi Dinas Perdagangan Kota Palembang dalam pengendalian inflasi melalui analisis SWOT yang meliputi faktor internal dan eksternal. Penelitian ini menggunakan metode kua…
The abundance of transportation in North Sumatra Province has caused public interest in using public transportation to be unstable, especially the use of trains. PT. KAI DIVRE I North Sumatra is on…
The research was conducted on the silica mining project of PT Minevesting Resources Indonesia, which is still at the feasibility study stage, with the main focus on evaluating the optimal financing…
This research was conducted to find out the strategic management carried out by the Palembang City Tourism Office in increasing the local revenue of Palembang City after the Covid-19 Pandemic. Afte…
Penelitian ini berjudul strategi komunikasi kantor pelayanan pajak pratama palembang ilir barat dalam meningkatkan kepatuhan wajib pajak. Tujuan dari penelitian ini adalah untuk mengetahui strategi…
Penelitian ini bertujuan untuk menganalisis strategi komunikasi yang diterapkan dalam pelayanan pajak reklame pada Badan Pendapatan Daerah Kota Palembang. Metode yang digunakan adalah deskriptif ku…
Tingginya prevalansi diabetes, obesitas, dan penyakit tidak menular akibat konsumsi gula berlebih melalui minuman berpemanis dalam kemasan di Indonesia telah mendorong pemerintah untuk menerapkan k…
ABSTRACT Government own role important to public as leader , for one such as the People's Representative Council of the Republic of Indonesia, as institutions make laws and vote representatives peo…
This research is entitled "Development of Inquiry Learning-Based Animated Video Using Kahoot Application on the Material of the Proclamation of Indonesian Independence at SMA Negeri 1 Talang Kelapa…
Penelitian ini memiliki tujuan untuk mengetahui strategi komunikasi Dinas Komunikasi, Informatika, Statistik dan Persandian dalam penerapan aplikasi Sistem Elektronik Manajemen Administrasi (SEMEST…
Energy has played an important role in the economy, and energy consumption can even indicate the level of a country's economy. China has become one of the countries with the highest energy consumpt…
This study analyzes Perum BULOG'S COMMUNICATION STRATEGY IN BUILDING INSTAGRAM ENGAGEMENT @perum.bulog. This study aims to determine Perum BULOG's communication strategy in building engagement thro…
This study aims to identify the marketing communication strategy used by Mie Celor 26 Ilir H.M Syafei Z in Palembang to promote its business. The strategy is analyzed using the 7P marketing mix the…
Pajak merupakan sumber pendapatan utama bagi pemerintah, namun kesadaran masyarakat dalam membayar pajak masih rendah, termasuk di wilayah kerja KPP Pratama Jakarta Palmerah. Penelitian ini bertuju…
This research aims to uncover the representation of female patriotism in the web series "Gadis Kretek" using Roland Barthes' semiotic analysis approach. The series portrays he struggle of the main …
This research aims to analyze the communication strategy applied by the Culture and Tourism Office of Penukal Regency Abab Lematang Ilir (PALI) in the development of the Bumi Ayu Temple tourist att…
This study aims to examine the effect of exposure to the content and messages of Denny Sumargo's Clash of Champions podcast episode on YouTube on the learning motivation of undergraduate students. …
This study examines the digital marketing strategies employed by TikTok affiliate @myl1feasme in promoting products through the TikTok Affiliate program. The purpose of this study is to analyze how…
This study aims to examine the influence of Spotify advertising and price narratives on the purchase decision of premium packages among Communication Science students at Universitas Sriwijaya. The …
Penelitian ini bertujuan untuk menganalisis pengaruh Brand Awareness dan Influencer terhadap Minat Beli konsumen Laa Tahzan Florist di Palembang. Dengan metode kuantitatif dan pendekatan explanator…
This study aims to determine the effect of testimonials on the purchase intention of Indibiz among coffee shop MSME actors in the South Sumatra Telecommunication Region. The research employed a qua…
Currently, many coffee shops are competing to create innovations in terms of concepts and buildings, entertainment facilities and other interesting activities in attracting consumers to visit their…
The growing use of YouTube as a strategic platform for digital advertising, particularly among university students, serves as the foundation of this research. Gojek’s “Surga Makanan” (Food Pa…
This research is entitled “Marketing Communication of Hello Brides Wedding Organizer in Enhancing Brand Image in Palembang”. The purpose of this study is to analyze how Hello Brides applies mar…
The application of broadcasting ethics in the “NAYNA” eye treatment advertisement aired on the local television station PAL TV Palembang is a critical issue in media regulation and public healt…
Penelitian ini menganalisis strategi komunikasi PT PLN (Persero) UID S2JB dalam mengkampanyekan Program Srikandi PLN sebagai bentuk komitmen perusahaan mendorong pengarusutamaan gender dan budaya k…
Penelitian ini bertujuan untuk menganalisis strategi komunikasi yang digunakan oleh Komunitas Kejar Mimpi Palembang dalam program Kejar Mimpi Goes to School (KM GTS) 2024 di SMAN Sumatera Selatan s…