The industrial revolution 4.0 certainly has an impact on industrial categories, including fast moving consumer good (FMCG), consumer loyalty has become an urgency, companies need to carry out strat…
The research is entitled "Tryma Creative Marketing Communication Strategy in increasing Consumers". This study aims to determine the marketing communication strategy carried out by Tryma Creative i…
The Effect of Exposure to Instagram @ademo.store Social Media Promotion Ads on Interest in Buying Beauty Products (Study on Communication Studies Students UNSRI Palembang Campus) The purpose of thi…
Since the spread of the COVID-19 virus in early 2020, Almost every industry has seen a decrease, including halal tourism. Halal tourism refers to the provision of facilities for Muslims so that the…
A beauty vlogger is someone who creates and uploads videos about beauty. Beauty here is defined as what is used in relation to skincare, makeup, or other beauty tools by vloggers. The purpose of th…
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This sludy is a survey t hal conducled on student of Universitas Sriwijaya Indralaya, the title of the sludy is The Injluence Of E-Commerce Consumer Perception Towards Purchasing Decisions Of Cloth…
This research aim to know how strong the correlation of consumer attitude to Faber-Castell branding. The result of this research shown that between cognition component, affection component, and con…
This research is entitled Strategies to Build Brand Image Tentor in Bandung. This study aims to determine the brand strategy carried out by Tentor (as a newcomer to the world of tutoring in Bandung…
The objectives of this research are (1) to analyze the effect of brand image toward consumer’s loyalty of Gatsby Wax in University of Sriwijaya, and (2) to find the most effect variable of brand …
This research aims to analyze the influence of promotional mix consisting of advertising, sales promotion, public relations, and direct & digital marketing on the decisions to use Ruangguru app on …
Penelitian ini dilatar belakangi oleh persaingan industri otomotif yang semakin ketat. Hal ini mengakibatkan perusahaan - perusahaan baru mulai bermunculan dengan segala jenis penawaran, promosi da…
Penelitian ini beijudul Pengaruh Bauran Promosi Terhadap Keputusan Pembelian tiket pesawat terbang pada PT.SAUNG MAS PALEMBANG. Tujuan penelitian adalah untuk mengetahui besarnya pengaruh bauran pr…
Penelitian ini berjudul “Persepsi Mahasiswa atas Kredibilitas Brand Ambassador Raline Shah pada Iklan Kosmetik Wardah di Televisi (Studi pada Mahasiswi Ilmu Komunikasi Kampus Indralaya Universita…
Penelitian ini bertujuan untuk mengetahui apakah atribut produk berpengaruh terhadap keputusan nasabah dalam menggunakan tabungan BRI BritAma. Instrumen utama yang digunakan dalam penelitian ini …
Publisitas merupakan salah satu bentuk kegiatan promosi dalam bentuk komunikasi non personal yang berhubungan dengan suatu produk melalui perantara sebuah media masa untuk menjangkau konsumen dalam…