The industrial revolution 4.0 certainly has an impact on industrial categories, including fast moving consumer good (FMCG), consumer loyalty has become an urgency, companies need to carry out strat…
The research is entitled "Tryma Creative Marketing Communication Strategy in increasing Consumers". This study aims to determine the marketing communication strategy carried out by Tryma Creative i…
This sludy is a survey t hal conducled on student of Universitas Sriwijaya Indralaya, the title of the sludy is The Injluence Of E-Commerce Consumer Perception Towards Purchasing Decisions Of Cloth…
This research aim to know how strong the correlation of consumer attitude to Faber-Castell branding. The result of this research shown that between cognition component, affection component, and con…
The objectives of this research are (1) to analyze the effect of brand image toward consumer’s loyalty of Gatsby Wax in University of Sriwijaya, and (2) to find the most effect variable of brand …