ANALISIS PENGARUH KREDIBILITAS SUMBER PESAN TERHADAP MINAT BELI KONSUMEN DI K…
The set of problems of this research are 1.) How big is the influence of endorser credibility to purchase intention on Lux soap of consumer in Palembang city and 2.) Which variable of endorser cr…
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- xix, 127 hlm.: Ilus., tab.; 29 cm
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- Call Number
- T44525
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