STRATEGI KOMUNIKASI HUMAS KELURAHAN SEI SELINCAH DALAM MENYELESAIKAN KONFLIK …
Penelitian ini bertujuan untuk memahami strategi komunikasi yang dilakukan oleh humas kelurahan Sei Selincah dalam menyelesaikan konflik pembangunan tower provider PT Telkomsel. Strategi komunikasi…
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- xviii, 153 hlm.; ilus.; tab.; 29 cm.
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- T1846572025
REPRESENTASI KRITIK SOSIAL PADA FILM "BERDOA, MULAI" (ANALISIS SEMIOTIKA ROLA…
This research is about the representation of social criticism in the film “Berdoa, Mulai” with Roland Barthes semiotic analysis. This research aims to analyze the representation of social criti…
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- xv, 173 hlm.; ilus.; tab.; 29 cm.
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- T1847492025
PSIKOLOGI KOMUNIKASI
Mempelajari psikologi komunikasi atau sosiopsikologi sangat membantu kita dalam berinteraksi dan berkomunikasi dengan orang lain. Topik- topik yang menjadi perhatian cabang ilmu ini sangat bermanfa…
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- 978-979-450-615-8
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- viii., 288 hlm.; ill.; tab.; 25 cm
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- 153.6 Mor p
ANALISIS SEMIOTIKA MAKNA MOTIVASI DALAM LIRIK LAGU “WIND OF CHANGE” OLEH …
This study aims to analyze the meaning of motivation contained in the lyrics of the song Wind of Change by Scorpions using Ferdinand de Saussure's semiotic approach. This song was chosen because it…
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- xv, 173 hlm.; ilus.; tab.; 29 cm.
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- T1846712025
STRATEGI KOMUNIKASI PEMASARAN MIE CELOR 26 ILIR H M SYAFEI Z PALEMBANG
This study aims to identify the marketing communication strategy used by Mie Celor 26 Ilir H.M Syafei Z in Palembang to promote its business. The strategy is analyzed using the 7P marketing mix the…
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- xiv, 116 hlm.; ilus.; tab.; 29 cm.
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- T1846272025
PERSONAL BRANDING RA ANITA NOERINGHATI SEBAGAI SINGA BETINA PARLEMEN BUMI SRI…
This study aims to analyze the personal branding strategy carried out by RA Anita Noeringhati in shaping her image as the “Lioness of the Sriwijaya Parliament”. Personal branding is an essentia…
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- xiv, 143 hlm.; ilus.; tab.; 29 cm.
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- T1838832025
ANALISIS WACANA BERBASIS KORPUS MENGENAI BUZZER MEDIA SOSIAL INSTAGRAM PADA P…
This study aims to analyze how social mmedia buzzers, particularly on the Instagram platform,play a role in shaping public opinion ahead of the 2024 South Sumatra gubernatorial election.Using a cor…
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- xiii, 135 hlm.; ilus.; tab.; 29 cm.
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- T1846892025
ANALISIS FRAMING PEMBERITAAN LARANGAN TIKTOK SHOP DI INDONESIA PADA MEDIA DAR…
Penelitian ini membahas bagaimana media daring Kompas.com dan Tirto.id membingkai pemberitaan terkait larangan TikTok Shop di Indonesia, sebagai fitur e-commerce dalam platform media sosial TikTok,…
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- xvi, 125 hlm.; ilus.; tab.; 29 cm.
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- T1803472025
PERAN BIRO HUMAS DAN POTOKOL SEKRETARIAT DAERAH PROVINSI SUMATERA SELATAN DAL…
Penelitian ini berjudul "Peran Biro Humas dan Protokol Sekretariat Daerah Provinsi Sumatera Selatan dalam Membangun Hubungan dengan Media Massa". Latar belakang penelitian ini didasarkan pada penti…
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- xvi, 122 hlm.; ilus.; tab.; 29 cm.
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- T1844402025
ANALISIS FRAMING PEMBERITAAN POLEMIK GELAR DOKTOR BAHLIL PADA PORTAL BERITA M…
This research examines the news framing of the controversy surrounding Bahlil Lahadalia's doctoral degree on the news portal Mediaindonesia.com. Using a descriptive qualitative approach within a cr…
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- xiv, 19 3hlm.; ilus.; tab, 29 cm
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- T1803932025
STRATEGI KOMUNIKASI KANTOR PELAYANAN PAJAK (KPP) PRATAMA JAKARTA PALMERAH DAL…
Pajak merupakan sumber pendapatan utama bagi pemerintah, namun kesadaran masyarakat dalam membayar pajak masih rendah, termasuk di wilayah kerja KPP Pratama Jakarta Palmerah. Penelitian ini bertuju…
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- xiv, 116 hlm.; ilus.; tab.; 29 cm.
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- T1845642025
REPRESENTASI PATRIOTISME PEREMPUAN DALAM WEB SERIES "GADIS KRETEK"
This research aims to uncover the representation of female patriotism in the web series "Gadis Kretek" using Roland Barthes' semiotic analysis approach. The series portrays he struggle of the main …
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- 120 hlm.; ilus.; tab.; 29 cm.
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- T1846482025
STRATEGI KOMUNIKASI DINAS KEBUDAYAAN DAN PARIWISATA KABUPATEN PENUKAL ABAB LE…
This research aims to analyze the communication strategy applied by the Culture and Tourism Office of Penukal Regency Abab Lematang Ilir (PALI) in the development of the Bumi Ayu Temple tourist att…
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- xv, 126 hlm.; ilus.; tab.; 29 cm.
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- T1845062025
PENGARUH TERPAAN DAN ISI PESAN TAYANGAN PODCAST DENNY SUMARGO EPISODE CLASH O…
This study aims to examine the effect of exposure to the content and messages of Denny Sumargo's Clash of Champions podcast episode on YouTube on the learning motivation of undergraduate students. …
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- xv, 104 hlm.; ilus.; tab.; 29 cm.
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- T1846822025
STRATEGI CUSTOMER RELATIONSHIP MANAGEMENT DALAM PROSES RETENSI PELANGGAN INDI…
This study aimed to explore the Customer Relationship Management (CRM) strategy implemented by Telkom Regional 1 Sumatera in retaining customers of the Indibiz product, and to describe how the stra…
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- xvi, 175 hlm.; ilus.; tab.; 29 cm.
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- T1805202025
STRATEGI KOMUNIKASI PEMASARAN DALAM MENCIPTAKAN LOYALITAS KONSUMEN PADA CAFE …
This study aims to analyze marketing communication strategies in enhancing customer loyalty at Cafe Kopiloka 3.0 in Palembang. In an era of increasingly intense business competition, effective mark…
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- xiii, 92 hlm.; ilus.; tab, 29 cm
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- T1806422025
STRATEGI PEMASARAN DIGITAL AFFILIATOR PADA AKUN TIKTOK @MYLIFEASME DALAM MEMP…
This study examines the digital marketing strategies employed by TikTok affiliate @myl1feasme in promoting products through the TikTok Affiliate program. The purpose of this study is to analyze how…
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- xv, 146 hlm.; ilus.; tab.; 29 cm.
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- T1844952025
PENGARUH IKLAN SPOTIFY DAN NARASI HARGA TERHADAP KEPUTUSAN MEMBELI PAKET PREM…
This study aims to examine the influence of Spotify advertising and price narratives on the purchase decision of premium packages among Communication Science students at Universitas Sriwijaya. The …
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- xvii, 136 hlm.; ilus.; tab.; 29 cm.
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- T1843512025
PENGELOLAAN PESAN PEMASARAN PADA AKUN INSTAGRAM CENTRAL BILLIARD DALAM MENARI…
One of the determining factors for the development of a business is marketing through social media. Instagram is a social media that is widely used by the public with 106 million users as of August…
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- xvi, 98 hlm.; ilus.; tab.; 29 cm.
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- T1803632025
ANALISIS RESEPSI ANAK TENGAH DALAM MEMAKNAI FILM “JALAN YANG JAUH JANGAN LU…
Film sebagai media komunikasi massa tidak hanya berfungsi sebagai hiburan, tetapi juga sebagai sarana penyampaian nilai-nilai budaya dan pesan sosial yang mampu memengaruhi penontonnya. Salah satu …
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- xviii, 153 hlm.; ilus.; tab.; 29 cm.
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- T1846192025
PENGARUH INFLUENCER DAN BRAND AWARENESS TERHADAP MINAT BELI LAA TAHZAN FLORIS…
Penelitian ini bertujuan untuk menganalisis pengaruh Brand Awareness dan Influencer terhadap Minat Beli konsumen Laa Tahzan Florist di Palembang. Dengan metode kuantitatif dan pendekatan explanator…
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- xiv, 99 hlm.; ilus.; tab.; 29 cm.
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- T1846182025
PENGARUH TESTIMONI TERHADAP MINAT BELI INDIBIZ PADA PELAKU UMKM COFFEE SHOP D…
This study aims to determine the effect of testimonials on the purchase intention of Indibiz among coffee shop MSME actors in the South Sumatra Telecommunication Region. The research employed a qua…
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- xv, 110 hlm.; ilus.; tab.; 29 cm.
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- T1845702025
STRATEGI KOMUNIKASI PEMASARAN PADA “KOPI TERAPUNG 16 PRO PALEMBANG DALAM ME…
Currently, many coffee shops are competing to create innovations in terms of concepts and buildings, entertainment facilities and other interesting activities in attracting consumers to visit their…
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- xvi, 122 hlm.; ilus.; tab.; 29 cm.
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- T1846062025
REPRESENTASI EROTISME DALAM FILM BADARAWUHI DI DESA PENARI 2024 ( ANALISIS SE…
This research aims to analyze the representation of women in the film Badarawuhi di Desa Penari (2024) by highlighting how eroticism is constructed through visual and symbolic narratives. The repre…
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- xv, 173 hlm.; ilus.; tab.; 29 cm.
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- T1845782025
PENGARUH TERPAAN IKLAN DAN KETERLIBATAN PRODUK IKLAN GOJEK “SURGA MAKANAN…
The growing use of YouTube as a strategic platform for digital advertising, particularly among university students, serves as the foundation of this research. Gojek’s “Surga Makanan” (Food Pa…
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- xv, 138 hlm.; ilus.; tab.; 29 cm.
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- T1846512025
KOMUNIKASI PEMASARAN WEDDING ORGANIZER HELLO BRIDES DALAM MENINGKATKAN BRAND …
This research is entitled “Marketing Communication of Hello Brides Wedding Organizer in Enhancing Brand Image in Palembang”. The purpose of this study is to analyze how Hello Brides applies mar…
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- xiv, 159 hlm.; ilus.; tab.; 29 cm.
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- T1845962025
STRATEGI KOMUNIKASI DINAS PEMBERDAYAAN PEREMPUAN DAN PERLINDUNGAN ANAK PROVIN…
Child sexual abuse is a serious problem that requires attention and appropriate handling. This study aims to determine the communication strategy of the South Sumatra Province Women's Empowerment a…
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- xiiii, 92 hlm.; ilus.; tab, 29 cm
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- T1806542025
REPRESENTASI MASKULINITAS PEREMPUAN DALAM FILM KILL BOKSOON 2023 (ANALISIS SE…
Penelitian ini membahas representasi maskulinitas perempuan dalam film Kill Boksoon (2023) dengan menggunakan pendekatan semiotika Roland Barthes. Film ini menampilkan sosok perempuan yang menampil…
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- xiiii, 130 hlm.; ilus.; tab, 29 cm
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- T1808952025
ANALISIS ETIKA PENYIARAN DALAM IKLAN PENGOBATAN DI STASIUN TELEVISI PAL TV (S…
The application of broadcasting ethics in the “NAYNA” eye treatment advertisement aired on the local television station PAL TV Palembang is a critical issue in media regulation and public healt…
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- xv, 102 hlm.; ilus.; tab.; 29 cm.
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- T1846082025
REPRESENTASI KOMUNIKASI ASERTIF ANTARA NENEK DAN CUCU PADA FILM HOW TO MAKE M…
This study examines the representation of assertive communication that occurs between grandmother and grandson in the film How To Make Million Before Grandma Dies using Roland Barthes' Semiotic ana…
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- xiv, 99 hlm.; ilus.; tab.; 29 cm
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- T1839152025
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