In informing and persuading the target market about their goods, services, organizations, or ideas, an organization or individual places an advertisement which is an announcement or message within …
This study is entitled "The Effect of Ad Attractiveness (Somethinc Product Review) on Purchasing Decisions on TikTok Shop E-Commerce (Study on Female Students in Palembang City)" which raises the i…
Marketing communication activities in promoting products have become a priority for various industrial sectors, especially the fast moving consumer goods (FMCG) sector. Through various media, compa…
Advertising influences a person's perspective on gender functions and roles that have traditionally been distinguished by masculinity and femininity. Among the many advertisements that present a re…
Advertising competition through social media is quite tight at this time, making every company try to design unique advertisements. In making an advertisement must also be in accordance with the et…
The formation of Puan Maharani's image through a news frame in the case of installing billboards at the Mount Semeru eruption disaster site carried out by the media Suara.com is a framing that was …
This study entitled “The effects of Laurier Healthy Skin Night Advertisment Attractiveness Towards Buying Decision. (Study on Senior High School 8 Palembang ). This research aims to examine the e…
ABSTRACT Online news media as a means of information for the public is the first milestone that can convey criticism of political dynasties that have occurred in Indonesia during the 2020 “Pilkad…
The Effect of Exposure to Instagram @ademo.store Social Media Promotion Ads on Interest in Buying Beauty Products (Study on Communication Studies Students UNSRI Palembang Campus) The purpose of thi…
This research entitled "The Influence of Tokopedia Ad Exposure of "Free Shipping Fee"Version on YouTube Against Student Consumptive Behavior." The purpose of this study was to determine whether the…
Advertising is a medium that convey messages fast and massively, so that it could influence the views and perspective of recipients of the messages. The issue of gender is one of the things that is…
Gojek is a technology company from Indonesia that serves transportation through motorcycle taxi services. Gojek has issued an advert for J3K: To Be Comfortable When Traveling Use Gojek which explai…
The objectives of this research are to know the influence of endorser advertisement on purchase decisions of Ponds Flawless White facial moisturizer and find out which variables of attractiveness, …
Penelitian ini bertujuan untuk mengungkapkan visualisasi femvertising melalui unsur sinematik pada iklan Nike What Will They Say About You. Penelitian ini merupakan penelitian deskriptif kualitatif…
Penelitian ini merupakan studi kasus yang dilakukan pada mahasiswa Fakultas Ekonomi Universitas Sriwijaya Indcralaya dengan judul Pengaruh Iklan Televisi Fanta Versi Animasi terhadap Kesadaran Mere…
Penelitian ini beijudul “Hubungan Iklan Politik Di Media Cetak Dengan Perilaku Pemilih Pemula Dalam Menentukan Pilihan Gubernur Pada Pemilihan Umum Gubernur Sumatera Selatan 2008 (Studi Pada Maha…
Advertising is one of the media that is very effective in influencing the mindset and behavior of its audience. Women are one of the examples often used as advertising objects with the aim of commu…
This study aimed to determine the influence of advertising and brand image on purchasing decisions Honda motorcycle among students of the Faculty of Economics, Sriwijaya University. The population …
Iklan adalah pemberitahuan kepada khalayak mengenai barang atau jasa yang dijual yang dapat dipasang dalam media massa. Dalam perkembangannya sekarang, Bahasa dipergunakan dalam periklanan tersebut…