cover
Advertising and Promotion; AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE…
Belch, George EBelch, Michael A

-

Edition
6
ISBN/ISSN
007-121438-0
Collation
xxv, 838p.;ill.;28cm
Series Title
McGraw-Hill/Irwin series in Marketing
Call Number
659.1 Bel a
cover
Advertising and Promotion; AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE
Belch, George E.Belch, Michael A.

-

Edition
6
ISBN/ISSN
0-07-253676-4
Collation
xxvi, 813p.;ill.;tab.;27cm
Series Title
-
Call Number
659.1 Bel a

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