Advertising and Promotion; AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE…
-
- Edition
- 6
- ISBN/ISSN
- 007-121438-0
- Collation
- xxv, 838p.;ill.;28cm
- Series Title
- McGraw-Hill/Irwin series in Marketing
- Call Number
- 659.1 Bel a
Advertising and Promotion; AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE
-
- Edition
- 6
- ISBN/ISSN
- 0-07-253676-4
- Collation
- xxvi, 813p.;ill.;tab.;27cm
- Series Title
- -
- Call Number
- 659.1 Bel a
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