Advances in National Brand and Private Label Marketing

This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include:…

An Insider's Guide to Place Branding

This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest …

Brand Management

Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an introduction to brand…

Best Practic Cases in Branding: Lessons from the World's Strongest Brands, Th…

Edition

3rd

ISBN/ISSN

978-0-13-188865-4

Collation

xii, 355 p. ; 24 cm

Series Title

-

Call Number

650.1 Kel b

STRATEGI PEMERINTAH THAILAND DALAM MENINGKATKAN KUNJUNGAN WISATAWAN MUSLIM ME…

Wisata halal merupakan stategi pengembangan wisata yang dilakukan oleh pemerintah Thailand dalam meningkatkan kunjungan wisatawan muslim ke Thailand. Thailand dalam hal ingin membangun citra sebaga…

UPAYA GASTRODIPLOMASI INDONESIA DALAM MENINGKATKAN NATION BRANDING DI BELANDA

This study was conducted to determine how gastrodiplomacy activities carried out in a country might impact people's perceptions of a country and create connection and cooperation between the two na…

TABOT SEBAGAI CITY BRANDING KOTA BENGKULU

This research is titled "Tabot As City Branding Of Bengkulu City". The problem of research is the process of forming tabot as a city branding of Bengkulu City. This research uses cultural studies a…

Principles of Advertising & IMC, Second Edition

Edition

2

ISBN/ISSN

978-007-127462-3

Collation

vii, 774p.;Ill.;27cm

Series Title

-

Call Number

659,1 Dun p

CITY BRANDING PARIWISATA KABUPATEN LAHAT (STUDI PADA DINAS PARIWISATA KABUPAT…

Penelitian ini bertujuan untuk mendeskripsikan implementasi proses city branding pariwisata Kabupaten Lahat melalui Dinas Pariwisata Kabupaten Lahat. Jenis penelitian ini menggunakan metode penelit…

Principles of Advertising & IMC

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BRAND AGAINST THE MACHINE; How to Build Your Brand, Cut Through the Marketing…

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STRATEGI BRANDING PRODUCTION HOUSE MUSI KREATIF INDONESIA DALAM MEMBANGUN BRA…

This research entitled Branding Strategy of Musi Kreatif Indonesia as Production House in Brand Awareness Building In Palembang. This study aims to determine the branding strategy carried out by Mu…

The 22 Immutable Laws of BRANDING: Strategi Membangun Produk atau Jasa Menjad…

Edition

1

ISBN/ISSN

979-655-288-4

Collation

xiii+186hlm.;20cm

Series Title

-

Call Number

658.401 Rie t