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PENGARUH BRAND COMMUNICATION DAN BRAND EXPERIENCE TERHADAP KEPUTUSAN PEMBELIA…
Rentama, Citra

This research aims to examine the influence of brand communication and brand experience on purchasing decisions for beauty products at Sociolla. The method used is non-probability sampling with a c…

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xiii, 165 hlm.; ilus.; 29 cm
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T1438352024
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