PENGARUH BRAND EQUITY DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN STARBUCKS RAJAWA…
This research aims to find out whether brand equity and price have a significant effect on purchasing decisions at Starbucks Rajawali Palembang partially and simultaneously. Type of quantitative me…
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- xviii,98 hlm.; ilus.; 29 cm
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- T1389942024
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