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STRATEGI PROGRAM GAYUNG BERSAMBUT TVRI SUMATERA SELATAN DALAM MENINGKATKAN MU…
Hafizhah, Rosy

This study aims to find out the program strategy conducted by TVRI South Sumatra in an effort to improve its quality as a local television in the Gayung Bersambut Program. This thesis uses Morissan…

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88 hlm.; Ilus.; 29 cm
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T661862021
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KOMUNIKASI ANTARBUDAYA MAHASISWA BATAK (STUDI FENOMENOLOGI TENTANG PERILAKU A…
Yulistia, Yanti 

STUDENT FROM BATAK COMMUNICATING ACROSS CULTURES (PHENOMENOLOGICAL STUDY OF BEHAVIORAL ADAPTATION OF BATAK STUDENTS, CLASS OF 2019-2018). CULTURAL ADAPTATION BASED ON THE INTERCULTURAL COMMUNICATIO…

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xiv, 89 hlm.; Ilus.; 29 cm
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T878212023
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REPRESENTASI MASKULINITAS DALAM IKLAN (ANALISIS SEMIOTIKA ROLAND BARTHES DALA…
Yerson, Bayu Satria

Penelitian ini berkaitan dengan perkembangan maskulinitas dalam iklan yang beredar di masyarakat pada zaman sekarang, nilai maskulinitas kini marak diangkat menjadi ide sebuah iklan. Iklan mengeksp…

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xiii, 93 hlm.; Ilus.; 29 cm
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T884312023
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PROSES GATEKEEPING PADA PROGRAM ACARA SAPA SUMBAGSEL DI KOMPAS TV PALEMBANG
Wibowo, Satrio

This research aims to determine the gatekeeping process in the Sapa Sumbagsel program on Kompas TV Palembang. This research uses descriptive qualitative methods. Based on the five levels in the hie…

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xii, 87 hlm.; Ilus.; 29 cm
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T1291002023
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OPTIMALISASI PELAKSANAAN INTEGRATED MARKETING COMMUNICATION DALAM MEMBANGUN B…
Shintia, Shintia

Palembang Indah Mall is a world center that aspires to be a "one stop shopping mall" which has more than 80 tenants with a mix of international and national tenants as well as exhibitions from loca…

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xix, 160 hlm.; ilus.; 29 cm
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T865672023
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PENGARUH PENGGUNAAN INSTAGRAM TERHADAP KETERBUKAAN DIRI MAHASISWA ILMU KOMUNI…
Mauliah, Mauliah 

Penelitian ini dilatar belakangi karena banyaknya pengguna media sosial yang melakukan pengungkapan diri dengan mengunggah segala bentuk aktivitasnya. Penelitian bertujuan untuk mengetahui apakah a…

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xiii, 67 hlm.; ilus.; 29 cm
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T763992022
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PENGARUH KAMPANYE LINGKUNGAN PADA KONTEN INSTAGRAM @zerowaste.id_official TER…
Farodiyah, Nanda Nurul

This study entitled "The Effect of Environmental Campaigns on Instagram Content @zerowaste.id_official on Green Practice Behavior (Case Study: Instagram Account Followers @zerowaste.id_official)" w…

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xv, 80 hlm.; ilus.; 29 cm
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T754992022
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KONSTRUKSI MEDIA PADA PEMBERITAAN PENANGANAN COVID-19 OLEH PEMERINTAH INDONES…
Christalia, Febbi

his study aims to analyze the frame used by the media in the Covid-19 coverage in Indonesia on the Detik.com news portal during March untill June 2020. The method used is framing method Zhongdang P…

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xiii, 119 hlm,: ilus.; 29 cm
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T539832021
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PENGARUH EFEKTIVITAS IKLAN TELEVISI TERHADAP KEPUTUSAN PENGUNDUHAN APLIKASI S…
Saputra, Chandra Ardiansyah

The Effects Of Television Effectiveness of Advertising Towards Downloading Decision Of Shopee. The research aims to see if there is an effective influence for Shopee television ads on downloading d…

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x, 190 hlm. : ilus. ; 29 cm
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T358572020
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DIFUSI INOVASI PROGRAM ADIWIYATA OLEH DINAS LINGKUNGAN HIDUP DAN PERTANAHAN T…
Nurlaela, Nurlaela

This study aimed to determine the Diffusion of Innovation of the Adiwiyata Program conducted by the Department of environmental and land toward schools in Ogan Ilir. This research used descriptive …

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xiii, 112 hlm. : ilus. ; 29 cm
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T364772020
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STRATEGI KOMUNIKASI DINAS KOMUNIKASI DAN INFORMATIKA KOTA PALEMBANG PADA LAYA…
Putri, Reyna Anggia

The purpose of this study is to look at the communication strategy of the Office of Communication and Information of Palembang City on Palembang Siaga 112 Service. This study uses qualitative resea…

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xiv, 78 hlm. : ilus. ; 29 cm
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T361872020
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EFEKTIVITAS KOMUNIKASI TERAPEUTIK (STUDI TERHADAP PENGASUH DAN PENGHUNI DI PA…
Nadifah, Naurotun

The older a person, the move vulnerable a person regarding his health. Evidence that optimal health in elderly patients depens not only on biomedical needs but also on the conditions surrounding th…

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x, 121 hlm. : ilus. ; 29 cm
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T364842020
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DISONANSI IDENTITAS NASIONAL MASYARAKAT MUSLIM TIONGHOA SUMATERA SELATAN
Herdiansyah, Piky

Interaksi berabad-abad antara masyarakat Tionghoa yang berasal dari daratan China dan masyarakat Pribumi dalam perdagangan telah membentuk satu tatanan interaksi yang unik sekaligus menyumbang terj…

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xviii, 128 hlm. : ilus. ; 29 cm
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T383322020
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PENGARUH CELEBRITY ENDORSER SEBAGAI BEAUTY INFLUENCE TERHADAP KEPUTUSAN PEMBE…
Sakina, Putri Athira

This thesis aims to determine the Celebrity endorser as a Beauty Influence to the purchase decision of Emina products. This research was conducted at high school students Methodist 2 Palembang. In …

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xvi, 114 hlm. : ilus. ; 29 cm
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T384332020
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HUBUNGAN ANTARA MOTIF DENGAN TINGKAT KEPUASAN PENDENGAR RADIO GLOBAL FM PALEM…
Adjisena, Muhammad Daffa

Dewasa ini kemunculan Radio Digital melalui smartphone berkembang pesat, sudah banyak produsen dan pelaku bisnis penyiaran saling berlomba untuk mendapatkan hati dan eksistensi diantara para penden…

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xv, 111 hlm. : ilus. ; 29 cm
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T434012020
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EFEKTIVITAS WORD OF MOUTH DALAM KOMUNIKASI PEMASARAN PADA PROGRAM "3I-NETWORKS"
Ridwan, Richard

The title of this research is The Effectiveness of Word of Mouth in Marketing Communication in “3i-Networks” Program. The purpose of this research is to determine the effectiveness of word of m…

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xix, 110 hlm. : ilus. ; 29 cm
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T352772020
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STRATEGI KOMUNIKASI BADAN NARKOTIKA NASIONAL KABUPATEN OGAN ILIR DALAM KAMPAN…
Septi, Ayu Dwi

This research is entitled "Communication Strategy of National Narcotics Agency Ogan Ilir Regency in the Social Campaign about The Impact of Drug Abuse among Ogan Ilir Teenagers". This study aims to…

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xvi, 120 hlm. : ilus. ; 29 cm
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T354322020
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PERAN KOMUNIKASI ORGANISASI BAGIAN SARANA DAN PRASARANA FKIP UNSRI DALAM MEND…
Lestari, Dwi Ayu

This thesis is titled The Role of Organizational Communication of the Facilities and Infrastructure Section of FKIP UNSRI in Supporting the Learning Process. The purpose of this study is to find ou…

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xii, 94 hlm. : ilus. ; 29 cm
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T337442020
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KOMUNIKASI ANTARBUDAYA PADA PESERTA GLOBAL VOLUNTEER AIESEC IN UNSRI
Mathildah, Madonna

The study entitled "Intercultural Communication on Global Volunteer Participant of AIESEC IN unsri". This research aims to see the intercultural communication of Global Volunteer participants AIESE…

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xiv, 104 hlm. : ilus. ; 29 cm
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T351942020
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PENGARUH DAYA TARIK IKLAN WARDAH EXCLUSIVE SERIES TERHADAP KEPUTUSAN PEMBELIA…
Islahiyah, Dina

This research entitled is "The influence of the attractiveness of Wardah Exclusive Series advertisements towards product purchasing decisions in Sriwijaya University"by Dina Islahiyah The study aim…

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xv, 118 hlm. : ilus. ; 29 cm
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T374712020
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DINAMIKA KOMUNIKASI DALAM PROSES ADAPTASI ANTARBUDAYA MAHASISWA ASAL PAPUA DI…
Anggraini, Wulan

This study aimed to determine the dynamics of communication in the intercultural adaptation process of students from Papua at Sriwijaya University and to find out the barriers that came in terms of…

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xii, 102 hlm. : ilus. ; 29 cm
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T377212020
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STRATEGI HUMAS BPJS KETENAGKERJAAN PALEMBANG DALAM MENINGKATKAN PESERTA BPU (…
Nuzuliati, Aulia

Social insurance is a protection for workers in the form of monetary compensation in lieu of a portion of lost or reduced income and services as a result of some conditions experienced by workers f…

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ISBN/ISSN
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xvi, 128 hlm. : ilus. ; 29 cm
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T429602020
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PERSEPSI WAJIB PAJAK KANTOR PELAYANAN PAJAK PRATAMA PALEMBANG ILIR BARAT TERH…
Siagian, Ade Indriani

Judul penelitian ini adalah Persepsi Wajib Pajak Kantor Pelayanan Pajak Pratama Palembang Ilir Barat terhadap Rebranding Layanan Perpajakan melalui Reformasi Administrasi Perpajakan. Penelitian ini…

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xvi, 95 hlm. : ilus. ; 29 cm
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T357842020
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KOMUNIKASI PEMASARAN MUSEUM BALAPUTRA DEWA DALAM MENINGKATKAN JUMLAH PENGUNJUNG
Yuniar, Tiara

Penelitian ini berjudul “Komunikasi Pemasaran Museum Balaputra Dewa dalam Meningkatkan Jumlah Pengunjung”. Museum Negeri Sumatera Selatan atau yang lebih dikenal dengan Museum Balaputra Dewa ad…

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xi, 117 hlm. : ilus. ; 29 cm
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Call Number
T387302020
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EFEKTIVITAS MEDIA SOSIAL BAGI USAHA PENYEDIA JASA TRANSPORTASI ONLINE (STUDI …
Astrama, Made

Social media is a tool or means used to convey messages from communicators to communicants or audiences who take advantage of technological developments. Along with the development of the human min…

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xv, 90 hlm. : ilus. ; 29 cm
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T332662020
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REPRESENTASI WACANA MASKULINITAS PRIA DALAM IKLAN ROKOK L.A BOLD
Ningtias, Fransiska Dini Chrisna

Judul karya ilmiah ini adalah Representasi Wacana Maskulinitas Pria Dalam Iklan Rokok LAB. Rokok LAB adalah salah satu produk rokok milik produsen rokok terbesar di Indonesia yaitu PT Djarum Tbk. T…

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xi, 100 hlm. : ilus. ; 29 cm
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T509262020
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KEKAYAAN MEDIA SOSIAL (STUDI TERHADAP MEDIA SOSIAL WHATSAPP SEBAGAI MEDIUM KO…
Assad, Muhammad Sonny

The title of this research is "Social media richness (study of social media Whatsapp as a medium of organization communiaction at inspektorat daerah Kabupaten Ogan Ilir 2020)" by Muhammad Sonny Ass…

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xiii, 65 hlm. : ilus. ; 29 cm
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Call Number
T445332020
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STRATEGI HUMAS BADAN PENYELENGGARA JAMINAN SOSIAL (BPJS) KETENAGAKERJAAN CABA…
Putri, Delia

Public relations has an important role in a company that functions as a liaison between the company and the public or interested in it. As the number of workers in Indonesia increases, the welfare …

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ISBN/ISSN
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xiv, 115 hlm. : ilus. : 29 cm
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Call Number
T391182020
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PERSEPSI NASABAH TERHADAP KOMUNIKASI KRISIS BANK MANDIRI (STUDI KASUS PADA NA…
Atika, Khairina

Crisis is a harmful condition that cannot be avoided and can happen to anyone. Research on Customer Perceptions of Bank Mandiri Crisis Communication (Case Study of Bank Mandiri’s Customers in Pal…

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ISBN/ISSN
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xiii, 107 hlm. : ilus. ; 29 cm
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Call Number
T387582020
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CITRA PEREMPUAN DALAM IKLAN (ANALISIS SEMIOTIKA ROLAND BARTHES PADA IKLAN NIV…
Putri, Msy. Farah Dwinta

Advertising is one of the media that is very effective in influencing the mindset and behavior of its audience. Women are one of the examples often used as advertising objects with the aim of commu…

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ISBN/ISSN
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Collation
xiv, 101 hlm. : ilus. ; 29 cm
Series Title
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Call Number
T433542020
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