PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SEMEN B…

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan citra merek terhadap keputusan pembelian semen baturaja pada pelanggan PT Samudra Panca Jaya Kayu Agung. Penelitian ini menggu…

PENGARUH PROMOSI PENJUALAN DAN KEMUDAHAN PEMBAYARAN TERHADAP PEMBELIAN IMPULS…

This study aims to analyze the effect of sales promotion and ease of payment on impulsive purchases on ShopeeFood services in Palembang City. The background of this study is based on the increasing…

ANALISIS STRATEGI DIGITAL MARKETING TERHADAP LOYALITAS PELANGGAN PADA BRI KAN…

Bank Rakyat Indonesia (BRI) merupakan salah satu lembaga keuangan tertua di Indonesia yang didirikan pada tahun 1895, dengan tujuan untuk memberikan akses keuangan kepada masyarakat desa. Sejak awa…

EFEKTIVITAS SISTEM MONITORING PADA ADMINISTRASI SPAREPART PT. INDOTRUCK UTAMA

Sistem monitoring berperan penting dalam meningkatkan efisiensi operasional, akurasi pencatatan stok, dan pengambilan keputusan berbasis data. Namun, penelitian ini menemukan beberapa kendala, sepe…

SISTEM INFORMASI PENGOLAHAN DATA SURAT LEMBUR PEKERJA MELALUI APLIKASI OUTSOU…

Surat lembur adalah dokumen penting dalam administrasi perusahaan yang berfungsi untuk mencatat dan mengesahkan aktivitas kerja lembur karyawan. Dokumen ini berfungsi untuk memastikan peraturan ket…

STRATEGI DIGITAL MARKETING PADA PRODUK BBM PERTAMAX DI PT PERTAMINA PATRA NIA…

Laporan akhir ini membahas penerapan strategi pemasaran melalui digital marketing yang dilakukan oleh PT Pertamina Patra Niaga Region II Palembang dalam mempromosikan produk BBM Pertamax. Berdasark…

ANALISIS KUALITAS APLIKASI MOBILE BANKING (BRIMO) TERHADAP KEPUASAN NASABAH B…

Bank Rakyat Indonesia (BRI) adalah salah satu bank tertua di Indonesia yang telah berdiri sejak tahun 1895. Sejak awal, BRI memiliki visi untuk memberikan layanan keuangan kepada masyarakat pedesaa…

PENGAMBILAN KEPUTUSAN STRATEJIK UNTUK ORGANISASI PUBLIK DAN ORGANISASI NONPROFIT

Edition

1

ISBN/ISSN

978-602-251-973-7

Collation

xxvi, 286 hlm.:ilus.:23 cm

Series Title

-

Call Number

658.401 Sal p

PENGARUH TINGKAT PENCAPAIAN MANAJEMEN IMPRESI TERHADAP PERSEPSI DUTA FAKULTAS…

Ketika berkomunikasi, seseorang akan cenderung mengelola dirinya sesuai dengan apa yang diinginkannya. Oleh karena itu setiap orang melakukan pertunjukan dengan mengambil masing-masing peran bagi o…

PERANCANGAN DAN PEMBANGUNAN APLIKASI BOOKING PADA KELURAHAN PLAJU DARAT BERBA…

This study aims to design and build a website-based booking application system in Plaju Darat Village, with the main objective of increasing efficiency in administration and service to the communit…

PENGARUH HARGA DAN CONTENT MARKETING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI…

This study aims to determine the influence of price and content marketing on the purchase decision of the Bubble Bath Maiimi bodycare product, Black Musk variant, on the Shopee marketplace, specifi…

PEMBUATAN APLIKASI PEMESANAN PADA TOKO PEMPEK CERIA RASA BERBASIS WEBSITE

The transaction process currently used at the Pempek Ceria Rasa store still relies on a manual system, depending solely on handwritten records in transaction books. This often leads to errors in wr…

SISTEM INFORMASI MANAJEMEN SURAT DINAS BERBASIS WEBSITE DI PERUMDA TIRTA LEMA…

Until now, the management of official letter administration has faced numerous shortcomings, due to the administrative processes for assignment letters, director's decrees, leave permits, internal …

PENGARUH STORE ATMOSPHERE DAN VISUAL MERCHANDISING TERHADAP KEPUTUSAN PEMBELI…

Penelitian ini bertujuan untuk mengetahui pengaruh store atmosphere dan visual merchandising terhadap keputusan pembelian konsumen di OH SOME Palembang. Fenomena persaingan bisnis ritel yang semaki…

ADOPSI FINTECH: KEUANGAN DAN TEKNOLOGI

This study analyzes the adoption of P2P lending fintech from technological, financial, and behavioral perspectives using the UTAUT framework, with Digital Financial Literacy (DFL) as a moderating v…

PENGARUH BRAND IMAGE DAN BRAND TRUST TERHADAP BRAND LOYALTY PADA APLIKASI E-W…

This research aims to determine the effect of Brand Image and Brand Trust on Brand Loyalty on the Gopay e-wallet application on generation Z in Palembang City. The research method used is a quantit…

PENGARUH BRAND AWARENESS DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEP…

This study aims to analyze the influence of brand awareness and product quality on the purchasing decisions of Nike shoes among undergraduate students of the Faculty of Economics at Sriwijaya Unive…

PERBANDINGAN METODE NAIVE BAYES CLASSIFIER DAN RANDOM FOREST UNTUK KLASIFIKAS…

The rapid growth of the film industry in recent years has created a need for an accurate age classification system to ensure that content is appropriate to its target audience. One approach that ca…

PERBANDINGAN METODE NAÏVE BAYES, SUPPORT VECTOR MACHINE(SVM) DAN LONG SHORT-…

Sayurbox is an e-commerce application that provides fresh products directly from farmers to consumers. To understand user perception namely how users express their evaluations of the services and e…

RANCANG BANGUN APLIKASI SURVEI KEPUASAN LAYANAN PADA DINAS LINGKUNGAN HIDUP K…

The Palembang City Environmental Agency is still using a conventional system, so it is not optimal in retrieving information data to assess service satisfaction surveys. The purpose of this researc…

IMPLEMENTASI WEBSITE SEBAGAI MEDIA INFORMASI DAN PROMOSI PADA PONDOK TAHFIZ Q…

This study aims to develop a website as an information and promotion medium for the QLC Musthofaynal Akhyar Tahfidz Boarding School in Palembang. The website replaces the previously manual and verb…

RANCANG BANGUN APLIKASI PENJADWALAN PELAJARAN BERBASIS WEBSITE DI PONDOK PESA…

Al Amalul Khair Islamic Boarding School still uses conventional methods in scheduling lessons, which often causes errors and delays in information. This research aims to build a website-based sched…

SISTEM INFORMASI REPOSITORY DAN PUBLIKASI PENGABDIAN MASYARAKAT BERBASIS WEBS…

A website-based information system for community service repository and publication was built to support the Informatics Management Study Program at Sriwijaya University in managing and disseminati…

PERANCANGAN DAN PEMBUATAN APLIKASI GURU PIKET BERBASIS WEBSITE PADA SMK BINA …

The implementation of teacher-on-duty tasks at SMK Bina Cipta Palembang is still carried out manually, especially in recording student permissions to leave or go home during school hours. This manu…

APLIKASI PENGELOLAAN DATA AKREDITASI BERBASIS WEBSITE PADA PRODI MANAJEMEN IN…

The Informatics Management Study Program currently does not have an integrated system for managing accreditation documents. Until now, data management has been carried out manually, making the proc…

PENGARUH BRAND IMAGE DAN BRAND TRUST TERHADAP LOYALITAS PELANGGAN SMARTPHONE …

The purpose of this study is to determine the impact of brand image and brand trust on customer loyalty of Samsung’s Smartphones, both simultaneously and partially. This quantitative study used a…

PENGARUH HARGA DAN EXPERIENTIAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN KONSUM…

This study aims to analyze the influence of price and experiential marketing on consumer purchase decisions on the Zalora e-commerce platform in Palembang City. The background of this research stem…

PERAN KINERJA KEUANGAN DALAM MENENTUKAN NILAI PERUSAHAAN TELEKOMUNIKASI DI IN…

This study aims to analyze the effect of liquidity, leverage, and profitability on the value of telecommunication companies in Indonesia. The population in this study consists of telecommunication …

PENGARUH PERIKLANAN DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN FACIAL W…

This research aims to analyze the influence of advertising and brand awareness on the purchasing decisions of Garnier Men facial wash products on Instagram, specifically in Palembang City. The meth…

PENGARUH DEBT TO EQUITY RATIO (DER), RETURN ON EQUITY (ROE), PRICE EARNING RA…

This study aims to examine the effect of the Debt to Equity Ratio (DER), Return on Equity (ROE), and Price Earning Ratio (PER) on stock returns in food and beverage sub-sector companies listed on t…