FUNDAMENTALS OF FUTURES AND OPTIONS MARKETS, SIXTH EDITION

Edition

6

ISBN/ISSN

978-0-13-512701-8

Collation

xiii, 562 hlm; 25 cm

Series Title

-

Call Number

658.8 Hul f

 PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUASAN MAHASISWA PENGGUNA OVO DI…

OVO is a digital platform that is engaged in digital payment services, service companies need a strategy to attract consumers. One of the marketing methods that can be used to influence consumer em…

PENGARUH BRAND EXPERIENCE TERHADAP CONSUMER BASED BRAND EQUITY (CBBE) PADA LA…

Penelitian ini bertujuan untuk menganalisis pengaruh brand experience terhadap Consumer Based Brand Equity (CBBE) pada layanan GO-JEK di Kota Palembang. Penelitian ini menggunakan pendekatan kuanti…

PENGARUH BRAND AWARENESS DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN KECAP B…

This study aims to analyze and determine the effect of brand awareness and brand image on the purchasing decisions of Bango soy sauce in Palembang City. This study uses quantitative methods with da…

PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI FLANEUR COF…

Perkembangan industri kopi di Prabumulih bisa dikatakan mengalami peningkatan yang signifikan dapat dilihat dari bermunculannya coffee shop lokal dibeberapa tahun terakhir. Penelitian ini dilakukan…

PENGARUH AFTER SALES SERVICE TERHADAP KEPUASAN PELANGGAN LAPTOP ASUS DI KOTA …

THIS STUDY AIMS TO DETERMINE THE EFFECT OF AFTER SALES SERVICE ON ASUS LAPTOP CUSTOMER SATISFACTION IN PALEMBANG CITY. THIS RESEARCH IS A QUANTITATIVE STUDY USING PRIMARY DATA THROUGH QUESTIONNAIRE…

ANALISIS PENGARUH EKUITAS MEREK (BRAND EQUITY) TERHADAP KEPUTUSAN PEMBELIAN K…

This study aims to determine how the influence of the dimensions of brand aeareness, perceived quality, association brand and brand loyalty on consumer purchasing decisions on Yamaha motorcycle pro…

 PENGARUH PRODUK, HARGA, DAN TEMPAT STARBUCKS CENTRAL PAVILION PALEMBANG TER…

This study aims to determine the impact of product, price, and place of Starbucks Central Pavilion Palembang on consumer buying interest. This research is a descriptive research with a quantitative…

PENGARUH IKLAN, HARGA, DAN KUALITAS LAYANAN DI YOUTUBE TERHADAP KEPUTUSAN PEM…

This study aims to analyze the effect of advertising, price, and service quality on Youtube on purchasing decisions for YouTube premium (a case study on students at the Sriwijaya University in Pale…

PENGARUH FAKTOR BUDAYA, SOSIAL, PRIBADI, DAN PSIKOLOGI TERHADAP PERILAKU KONS…

Penelitian ini bertujuan untuk menganalisis pengaruh faktor budaya, sosial, pibadi, dan psikologi terhadap perilaku konsumen dalam melakukan online shopping (Studi Kasus Mahasiswa Fakultas Ekonomi …

PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN PRODUK…

This study aims to determine and analyze how the influence of the dimensions of Electronic Word of Mouth including Intensity, Valance of Opinion, and Content on purchasing decisions of Somethinc pr…

PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP PURCHASE INTENTION PADA LAZADA (ST…

This study aims to analyze the Effect of Electonic Word of Mouth on Purchase Intention on Lazada. This research uses a quantitative approach with a data collection method through a questionnaire. T…

PENGARUH SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA KA…

This research aims to analyze the impact of social media marketing on consumer purchase decisions at Kaos Nyenyes Palembang. The research method used is a quantitative method. The data used in this…

PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN TEH HITAM GUNUNG DEMPO DI…

This research was conducted to analyze the influence of brand equity concists of a brand awareness, perceived quality, brand association, and brand loyalty to purchasing decision of Teh Hitam Gunun…

MANAJEMEN PEMASARAN INTERNASIONAL, EDISI KELIMA, JILID 2

-

CONSUMER BEHAVIOR : PERILAKU KONSUMEN DAN STRATEGI PEMASARAN EDISI 4 JILID 1

Edition

4

ISBN/ISSN

979-411-735-8

Collation

xvi, 323p. : ilus.; 25 cm

Series Title

-

Call Number

658.818 Pet c

MANAJEMEN PEMASARAN INTERNASIONAL EDISI KELIMA, JILID 1

Edition

5

ISBN/ISSN

979-688-113-0

Collation

xv, 513 hlm; 26 cm

Series Title

-

Call Number

658.802 Jai m

Benchmarking for Competitive Advantage: Benchmarking untuk Keunggulan Bersaing

Edition

-

ISBN/ISSN

979-637-932-5

Collation

ix, 233 hlm.: ilus.; 21 cm.

Series Title

-

Call Number

658.7 Ben b

ELECTRONIC PROCUREMENT: Modul Pembelajaran Berbasis Standar Kompetensi dan Ku…

Edition

-

ISBN/ISSN

978-602-73326-5-2

Collation

xviii, 182 hlm: ilustrasi ; 30 cm

Series Title

-

Call Number

658.8 Ind e

Manajemen Pemasaran dan Pemasaran Jasa

Edition

-

ISBN/ISSN

978-979-8433-01-7

Collation

xii, 394 hlm.; 24 cm.

Series Title

-

Call Number

658.81 Alm m

ANALISIS PENGARUH IKLAN TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN MINUMAN RIN…

Penelitian ini bertujuan untuk 1) mengetahui seberapa besar pengaruh iklan terhadap pengambilan keputusan pembelian Coca Cola pada masyarakat kota Palembang 2) untuk mengetahui iklan yang paling …

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS PELANGGAN KARTU PRABAYA…

Penelitian ini untuk mengetahui Pengaruh Kualitas Produk dan Harga Terhadap Loyalitas Pelanggan Kartu Prabayar IM3 Ooredoo (Studi Pada Mahasiswa Fakultas Ekonomi Universitas Sriwijaya). Tehnik peng…

PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUASAN PENGGUNA APLIKASI JENIUS IN…

This study aims to analyze the effect of experiential marketing on the satisfaction of users of the Jenius Internet Banking application in the city of Palembang. This study uses a quantitative appr…

PENGARUH AKSES INFORMASI TERINTEGRASI DAN LAYANAN PELANGGAN TERINTEGRASI TERH…

This study aims to determine the impact of integrated information access and integrated customer service on customer satisfaction at Gramedia bookstores in Palembang, both simultaneously and partia…

PENGARUH DAYA TARIK IKLAN ONLINE TERHADAP KEPUTUSAN PEMBELIAN NIVEA MEN BLACK…

This study aims to analyze the influence of attractiveness of online advertising on purchasing decisions for Nivea Men Black and White Deodorant products. This study uses a quantitative approach wi…

PENGARUH FAKTOR PSIKOLOGIS TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE XIAOMI

This study aimed to determine the effect of psychological factors on Xiaomi smartphone purchasing decision. Variable used in this study consisted of independent variables are motivation(X1), percep…

PENGARUH SEARCH ENGINE ADVERTISING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN BEAU…

This research aims to analyze the effect of Search Engine Advertising toward Beautyfacebylie Customer’s Purchase Decision On Marketplace Shopee In Palembang City. The research method used a quant…

PENGARUH PROMOSI, KEPERCAYAAN DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN NASAB…

This study aims to determine the influence and which variables are the most dominant among promotion, trust and service quality on customer decision in taking Kredit Usaha Rakyat (KUR) financing at…

ANALISIS KUALITAS PELAYANAN LISTRIK PRABAYAR PT.PLN TERHADAP KEPUASAN PELANGG…

This study aims to analyze the quality of PT PLN's prepaid electricity service on customer satisfaction in the city of Palembang. This study uses a quantitative approach with the method of collecti…

PENGARUH STRATEGI POSITIONING TERHADAP KEPUTUSAN PENGGUNAAN JASA LAYANAN RUMA…

This study aims to analyze the effect of positioning strategy on decisions to use the services of Bunda Noni Hospital in Palembang City during the Covid-19 pandemic. This study uses a quantitative …