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STRATEGI KOMUNIKASI KOMUNITAS MASYARAKAT SEHAT SRIWIJAYA DALAM PROGRAM SCREEN…
ANGGRAINI, SELPI

The screening program is part of the tuberculosis elimination efforts implemented by the Healthy Sriwijaya Community of Palembang City. This program aims to prevent and treat tuberculosis through f…

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xvi, 116 hlm., ilus., tab.; 29 cm
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T1657892024
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ANALISIS MANAJEMEN IMPRESI DUTA BUDAYA PALEMBANG ANGKATAN 2023 DI INSTAGRAM S…
Aprilia, Dewi

Penelitian ini bertujuan untuk menganalisis manajemen impresi yang dilakukan oleh Duta Budaya Palembang angkatan 2023 di Instagram sebagai representasi diri. Manajemen impresi adalah upaya seseoran…

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xviii, 87 hlm.; ilus.; 29 cm
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-
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T1395982023
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STRATEGI KOMUNIKASI PEMASARAN PORTAL BERITA ONLINE PALPRES.COM DALAM MENJARIN…
Puteri, Chelsy Ananda

The online news portal Palpres.com is an online media portal which is a business development of the Palembang Ekspres print media under the auspices of PT Wahana Citra Merdeka. The online news port…

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xvii, 102 hlm.; ilus.; 29 cm
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T1398892023
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KOMODIFIKASI SHARENTING TERHADAP ANAK DALAM PRAKTIK ENDORSEMENT PADA MEDIA SO…
Tarissah, Riris

This study examines the commodification of children in the practice of sharenting through promotional uploads (endorsement) on instagram accounts @mazayazada, @mazayaamania, @babyshireenaqila, @ade…

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xvii, 113 hlm.; ilus.; 29 cm
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T1399302023
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PENGARUH MOTIF PENGGUNAAN DAN KUALITAS INFORMASI PADA AKUN INSTAGRAM @INFOLUB…
Rismayani, Rismayani

The Instagram account @infolubuklinggau is a provider of local information in the city of Lubuklinggau and its surroundings. Despite identified issues regarding content and technical aspects, this …

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ISBN/ISSN
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xix, 128 hlm.; ilus.; 29 cm
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-
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T1419272024
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MEMETAKAN UJARAN KEBENCIAN PADA KOLOM KOMENTAR UNGGAHAN AKUN INSTAGRAM @TASYI…
Wangi, Ajeng Ayu Sekar

Instagram played an important role in social interaction, facilitating users to share moments and interact globally. However, interactions on Instagram were also vulnerable to weaknesses, one of wh…

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xviii, 128 hlm.; ilus.; 29 cm
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T1397462023
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REPRESENTASI FEMINISME DALAM FILM BARBIE (ANALISIS SEMIOTIKA ROLAND BARTHES)
Pratiwi, Shinta Suci

Bias gender di media massa merupakan isu serius yang merugikan kaum perempuan. Representasi perempuan yang tidak terpaku hanya pada tubuh dan kecantikannya di media sangat penting untuk mencapai ke…

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xiv, 141 hlm.; ilus.; 29 cm
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T1397502023
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DRAMATURGI PENGGUNA MEDIA SOSIAL TIKTOK (STUDI PADA KONTEN KREATOR @BOBOHOPAL…
Putri, Aliska Nabila

TikTok merupakan platform media sosial yang sangat digemari saat ini. TikTok dapat menjadi tempat untuk mengekspresikan bakat dalam diri seorang individu. Seperti salah satu konten kreator TikTok @…

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xv, 106 hlm.; ilus.; 29 cm
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T1399682023
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KOMUNIKASI PERSUASIF DALAM MENARIK MINAT BELI CUSTOMER MELALUI LIVE STREAMING…
Chinoy, Annisa

Komunikasi Persuasif dalam Menarik Minat Beli Customer Melalui Live Streaming Facebook @SS Thrift Palembang. Penelitian ini dilakukan untuk mengetahui bagaimana cara komunikator atau host live stre…

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xiv, 100 hlm.; ilus.; 29 cm
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Call Number
T1458522024
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REPRESENTASI TOXIC COMMUNICATION DALAM FILM NOKTAH MERAH PERKAWINAN (2022) (A…
Valentina W, Anindika

Noktah Merah Perkawinan adalah sebuah film melodrama Indonesia yang mengisahkan kehidupan rumah tangga Gilang dan Ambar yang sedang mengalami pasang surut dalam hubungannya. Dalam film ini terdapat…

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xvii, 125 hlm.; ilus.; 29 cm
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T1403382023
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STRATEGI KOMUNIKASI DPMPTSP KOTA LUBUKLINGGAU DALAM UPAYA MENINGKATKAN PENGGU…
Satriansyah, Muhammad Dandi

Websites are a communication medium that has the ability to disseminate information widely and quickly. The convenience possessed by websites makes this media often used by individuals, groups, and…

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xv, 88 hlm.; ilus.; 29 cm
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T1416242023
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EFEKTIVITAS IKLAN LEMONILO X NCT DREAM DI YOUTUBE MENGGUNAKAN MODEL CUSTOMER …
Ghassani, Adisa Dewin

In informing and persuading the target market about their goods, services, organizations, or ideas, an organization or individual places an advertisement which is an announcement or message within …

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xiv, 88 hlm.; ilus.; 29 cm
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T1402942023
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ANALISIS RESEPSI KHALAYAK TERHADAP LIRIK LAGU HAWA SUDUT JINGGA OLEH MERAHJINGGA
Zahranissa, Nadia

Lagu merupakan karya sastra dan bagian dari komunikasi massa yang memiliki karakter pada satu arah, adapun didalam lagu akan menyajikan pesan pada para pendengarnya melalui rangkaian kata yang dila…

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xv, 83 hlm.; ilus.; 29 cm
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T1429202024
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PERSEPSI GEN X TERHADAP KONTEN DISINFORMASI MENGENAI KEBIJAKAN ANALOG SWITCH …
Naufal, Rafid

The implementation of Analog Switch Off policy on 2 november 2022 had sparked both positive and negative responses around the public in Indonesia, especially among the older generation. The presenc…

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xx, 150 hlm.; ilus.; 29 cm
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-
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T1441552024
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PENGARUH KAMPANYE PASANGAN CALON PRESIDEN PRABOWO – GIBRAN TERHADAP PERSEPS…
Gultom, Diva Kamila

Kampanye politik adalah kegiatan yang dilakukan oleh suatu kelompok yang bersifat persuasif yang dapat mempengaruhi persepsi suatu masyarakat agar dapat memperoleh dukungan dalam pemilihan umum. Pe…

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xix, 112 hlm.: ilus., tab.; 29 cm
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-
Call Number
T1650082024
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STRATEGI KOMUNIKASI CORPORATE SOCIAL RESPONSBILITY (CSR) PERTAMINA PATRA NIAG…
Rasyifah, Maisyah Nur

Penelitian ini bertujuan untuk menganalisis strategi komunikasi yang digunakan oleh CSR (Corporate Social Responsbility) Pertamina Patra Niaga Regional Sumbagsel dalam upaya pemberdayaan masyarakat…

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ISBN/ISSN
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xvi, 87 hlm.: ilus., tab.; 29 cm
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T1655272024
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STRATEGI KOMUNIKASI PEMASARAN PT. TELKOM WITEL SUMATERA SELATAN DALAM MEMBANG…
Dewi, Apsari

Kebutuhan internet untuk bisnis terus meningkat, mendorong PT Telkom Indonesia meluncurkan Indibiz pada Juli 2023. Layanan ini dirancang untuk membantu UMKM mengelola usaha mereka secara digital. P…

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xiii, 108 hlm.: ilus., tab.; 29 cm
Series Title
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Call Number
T1659322024
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STRATEGI KOMUNIKASI PERSUASIF PEJABAT PEMBUAT KOMITMEN PENGADAAN TANAH WILAYA…
Chairudin, M. Luthfi Hasbi

This research analyzes the persuasive communication strategy implemented by the Region II Land Acquisition Commitment Making Officer (PPK) of the Ministry of Public Works and Public Housing towards…

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ISBN/ISSN
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xiii, 127 hlm.: ilus., tab.; 29 cm
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T1635952024
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STRATEGI PEMANFAATAN INSTAGRAM SEBAGAI MEDIA PROMOSI DAN KOMUNIKASI DI SAVIOU…
Alrifqi, Muhammad Nur

This article discusses the strategy of using Instagram as a promotional and communication medium at Saviour Cafe and Resto. The author explains the importance of Instagram as a popular and effectiv…

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ISBN/ISSN
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xxvii, 93 hlm.; ilus.; 29 cm
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Call Number
T1418252024
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STRATEGI PEMANFAATAN INSTAGRAMSEBAGAIMEDIA PROMOSI DAN KOMUNIKASI DI SAVIOURC…
Alrifqi, Muhammad Nur

This article discusses the strategy of using Instagram as a promotional and communication medium at Saviour Cafe and Resto. The author explains the importance of Instagram as a popular and effectiv…

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ISBN/ISSN
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xxvii, 93 hlm.; ilus.; 29 cm
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T1418252024
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REPRESENTASI HERO PEREMPUAN ROLE TANK DALAM GAME ONLINE MOBILE LEGENDS: BANG-…
Kurniawan, Niko Ingrit

Game Online Mobile Legends: Bang-Bang merupakan salah satu permainan dalam jaringan yang sangat popular untuk saat ini yang memiliki berbagai hero berasal dari human maupun non-human. Game Multipla…

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ISBN/ISSN
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xvii, 95 hlm.: ilus., tab.; 29 cm
Series Title
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Call Number
T1659242024
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ANALISIS ISI KUANTITATIF PERSONAL BRANDING PENGUSAHASKINCARE MELALUI INSTAGRA…
Novalia, Cindy

Personal branding is an effort to build one's thoughts about oneself based on the appearance, attitude or behavior shown to the public. This research aims to determine the form of personal branding…

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ISBN/ISSN
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xx, 202 hlm.; ilus.; 29 cm
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Call Number
T1427442024
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PENGGUNAAN AI CHATGPT OLEH MAHASISWA ILMU KOMUNIKASI 2020 UNIVERSITAS SRIWIJA…
Pramono, Catur Sigit

The development of communication technology has been massive lately, with ChatGPT being one of the most successful applications using artificial intelligence. ChatGPT is very helpful for broad comm…

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xiv, 92 hlm.: ilus., tab.; 29 cm
Series Title
2507000572
Call Number
T1657402025
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PENGARUH PEMBERITAAN PERUNDUNGAN DI LINGKUNGAN SEKOLAH TERHADAP TINGKAT KECEM…
Salsabila, Adisti Diani

There are various sources of information, one of which is mass media which is still very popular and survives in this era, namely television media. There are many shows and programs broadcast on te…

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ISBN/ISSN
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ix, 92 hlm.; ilus.; 29 cm
Series Title
-
Call Number
T1459692024
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ANALISIS SENTIMEN BERBASIS KORPUS TERHADAP PEMBERITAAN MEDALI GIVEAWAY GREGOR…
Saimonangan, Stefina Margaretha

The research titled “Corpus-based Sentiment Analysis on the News Coverage of Gregoria’s Giveaway Medal at the Paris 2024 Olympics” aims to analyze public views and perceptions regarding the n…

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ISBN/ISSN
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xvi, 168 hlm.; ilus.; tab.; 29 cm.
Series Title
-
Call Number
T1661552024
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ANALISIS FRAMING PEMBERITAAN KONFLIK ISRAEL-PALESTINA (STUDI PADA MEDIA ONLIN…
Rosada, Nyimas Amrina 

ABSTRACT The Israeli-Palestinian conflict is one of the crucial issues affecting the international community, including Indonesia. It is not uncommon for news related to the issue to be important t…

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xviii, 281 hlm.; ilus.; tab.; 29 cm.
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T1661322024
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STRATEGI EVENT MARKETING ENDLESS CREATIVE PRODUCTION DALAM MENARIK MINAT PENO…
Ikhrom, Fadhillah Dzil

Maraknya event konser yang terselenggara dikota palembang mengharuskan endless creative production menyusun strategi marketing dalam memasarkan evnt nyanyian riang gembira karena masih banyak konsu…

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ISBN/ISSN
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Collation
xvii, 322 hlm.; ilus.; tab.; 29 cm.
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-
Call Number
T1660402024
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STRATEGI KOMUNIKASI PEMASARAN TERPADU PADA KLINIK KECANTIKAN LAMIERRE BEAUTY …
Fadhila, Anaqotus Salsabila G.

Lamierre Beauty Aesthetic is one of the beauty clinics that aspires to be the most readily accessible and prominent in Lampung Province. The clinic does not have a dedicated marketing team, yet it …

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xviii, 163 hlm.; ilus.; tab.; 29 cm.
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-
Call Number
T1661122024
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REPRESENTASI BEAUTY PRIVILEGE DALAM FILM 200 POUNDS BEAUTY VERSI INDONESIA
Septriyana, Sindy

ABSTRAK Penelitian ini menganalisis representasi beauty privilege dalam film 200 Pounds Beauty versi Indonesia yang telah diadaptasi ke dalam konteks budaya Indonesia. Dengan menggunakan teori Rola…

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ISBN/ISSN
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Collation
xvi, 112 hlm.; ilus.; 29 cm
Series Title
-
Call Number
T1443372024
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PENERAPAN IMAGE RESTORATION THEORY PADA PT. PERUSAHAAN LISTRIK NEGARA (PERSER…
Anjani, Mayang 

Kerusakan citra perusahaan mengakibatkan perlunya pemulihan citra. Pemulihan citra dapat dilakukan dengan menerapkan strategi komunikasi yang efektif, hal tersebut merupakan peranan dari public rel…

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ISBN/ISSN
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Collation
xviii, 227 hlm.; ilus.; tab.; 29 cm.
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-
Call Number
T1659512024
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LEVY & WEITZ : Retailing Management
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