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PENGARUH KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA STARBUCK…
The purpose of the study was to determine the effect of the service quality variable on purchasing decisions and determine the most dominant variable.The results of the study are used as informatio…
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- xv, 61 hlm.: ilus.; 29 cm
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- Call Number
- T665322022
STUDI KOMPARATIF EXPERIENTIAL MARKETING, BRAND IMAGE DAN CUSTOMER LOYALTY STA…
This study aims to find out the comparison of experiential marketing, brand image and customer loyalty between Starbucks Kambang Iwak and Palembang Indah Mall. The data used in this study were prim…
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- xviii, 95 hlm.; ilus.; 29 cm
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- Call Number
- T768852022
PENGARUH KUALITAS PRODUK, HARGA DAN LAYANAN TERHADAP KEPUASAN PELANGGAN DI GE…
This study aims to determine product quality, price, service quality on customer satisfaction at the Songket Fikri Palembang outlet. The population in this study is songke fikri customers until 202…
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- xvi, 72 hlm. : ilus. ; 29 cm
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- Call Number
- T592572021
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