PENGARUH PROMOSI, KEPERCAYAAN DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN NASAB…
This study aims to determine the influence and which variables are the most dominant among promotion, trust and service quality on customer decision in taking Kredit Usaha Rakyat (KUR) financing at…
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- xxi, 80 hlm.; ilus.; 29 cm
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- T796282022
ANALISIS KUALITAS PELAYANAN LISTRIK PRABAYAR PT.PLN TERHADAP KEPUASAN PELANGG…
This study aims to analyze the quality of PT PLN's prepaid electricity service on customer satisfaction in the city of Palembang. This study uses a quantitative approach with the method of collecti…
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- iv, 75 hlm.; ilus.; 29 cm
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- T667452022
PENGARUH STRATEGI POSITIONING TERHADAP KEPUTUSAN PENGGUNAAN JASA LAYANAN RUMA…
This study aims to analyze the effect of positioning strategy on decisions to use the services of Bunda Noni Hospital in Palembang City during the Covid-19 pandemic. This study uses a quantitative …
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- xv, 60 hlm.; ilus.; 29 cm
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- T667442022
PENGARUH KEMUDAHAN DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN ONLINE SHOPEE…
This study aims to analyze the effect of ease of use and trust on Shopee online purchasing decisions in the city of Palembang. This study uses a quantitative approach with data collection methods t…
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- xviii, 90 hlm.; ilus.; 29 cm
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- T739852022
PENGARUH VIRAL MARKETING DAN BRAND AMBASSADOR TERHADAP KEPUTUSAN PEMBELIAN PR…
This research aims to analyze the influence of viral marketing and brand ambassadors toward purchase decisions on Scarlett Whitening products in Palembang city. The research method used is a quanti…
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- xii, 90 hlm.; ilus.; 29 cm
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- T795042022
PENGARUH KEPERCAYAAN, KEMUDAHAN, DAN KUALITAS INFORMASI TERHADAP KEPUTUSAN PE…
PENGARUH KEPERCAYAAN, KEMUDAHAN, DAN KUALITAS INFORMASI TERHADAP KEPUTUSAN PEMBELIAN DI TOKO ONLINE SHOPEE Oleh: Rico Samuel Simatupang Penelitian ini bertujuan untuk mengetahui pengaruh kepercayaa…
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- xiii, 61 hlm.; ilus.; 29 cm
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- T763532022
PENGARUH PROMOSI PENJUALAN DAN KEMUDAHAN PENGGUNAAN LAYANAN FITUR I-SAKU TERH…
The purpose of this research is to existance determine effect significant either simultaneously or partially of variable sales promotion and ease of use services features on i-Saku and which variab…
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- xviii, 90 hlm.; ilus.; 29 cm
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- T741732022
PENGARUH E-SERVICE QUALITY TERHADAP E-SATISFACTION PADA KONSUMEN TOKOPEDIA DI…
This study aims to determine the effect of E-Service Quality on E-Satisfaction on Tokopedia consumers in Palembang. The dimensions of E-Service Quality used consist of Reliability, Responsiveness, …
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- xiii, 68 hlm.; ilus.; 29 cm
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- T742872022
PENGARUH KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA STARBUCK…
The purpose of the study was to determine the effect of the service quality variable on purchasing decisions and determine the most dominant variable.The results of the study are used as informatio…
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- xv, 61 hlm.: ilus.; 29 cm
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- T665322022
STUDI KOMPARATIF EXPERIENTIAL MARKETING, BRAND IMAGE DAN CUSTOMER LOYALTY STA…
This study aims to find out the comparison of experiential marketing, brand image and customer loyalty between Starbucks Kambang Iwak and Palembang Indah Mall. The data used in this study were prim…
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- xviii, 95 hlm.; ilus.; 29 cm
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- T768852022
PENGARUH KUALITAS PRODUK, HARGA DAN LAYANAN TERHADAP KEPUASAN PELANGGAN DI GE…
This study aims to determine product quality, price, service quality on customer satisfaction at the Songket Fikri Palembang outlet. The population in this study is songke fikri customers until 202…
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- xvi, 72 hlm. : ilus. ; 29 cm
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- T592572021
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