PEMASARAN STRATEGIS EDISI KEEMPAT Jilid 2

Edition

1

ISBN/ISSN

54-06-033-1

Collation

xix, 354 hlm.; ilus.; 25 cm.

Series Title

-

Call Number

658.8 Cra p

15 Kasus Sengketa Merek di Indonesia

Edition

1

ISBN/ISSN

978-979-756-519-0

Collation

x + 406 hlm, 1 Jil. : 23 cm.

Series Title

-

Call Number

346.048 8 Cas l

ANALISIS PENGARUH BRAND AMBASSADOR DAN BRAND PERSONALITY KOREAN WAVE TERHADAP…

This study aims to analyze the influence of brand ambassadors and Korean wave brand personality on the purchasing decision of Scarlett Whitening for teenagers in Palembang City partially or simulta…

PENGARUH OFFLINE DAN ONLINE CUSTOMER EXPERIENCE TERHADAP KEPUASAN KONSUMEN PA…

Penelitian ini bertujuan untuk menganalisis pengaruh offline dan online customer experience terhadap kepuasan konsumen pada ritel multi-channel (studi pada kopi kenangan kota palembang). Metode pen…

PENGARUH STREAMER CREDIBILITY, INTERACTIVITY DAN HARGA PADA LIVE SHOPPING TIK…

This study aims to determine how much influence streamer credibility, interactivity, and price have on purchasing decisions for Something skincare products in Palembang City. This type of causality…

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH PADA PRODUK GADAI KCA P…

This study aims to analyze the effect of service quality on customer satisfaction in Products Pawn KCA of PT Pegadaian (Persero) Branch of Palembang. This study uses a quantitative method with a qu…

ANALISIS PENGARUH E-TRUST DAN ELECTRONIC SERVICE QUALITY (E SERVICE QUALITY) …

This study analyzes the influence of E-Trust and Electronic Service Quality (E-Service Quality) on customer loyalty in Online Travel Agency (OTA) in Palembang City. With the increasing use of onlin…

PENGARUH ONLINE CUSTOMER REVIEW, STAR SELLER DAN KUALITAS INFORMASI TERHADAP …

Penelitian ini bertujuan untuk menganalisis Pengaruh Online Customer Review, Star Seller dan kualitas informasi terhadap keputusan pembelian produk Scarlett di Platform Online Shopee. Metode peneli…

PENGARUH IN STORE PROMOTION TERHADAP IMPULSE BUYING PADA PRODUK PERAWATAN TUB…

This study aims to examine the effect of in store promotion on impulse buying in body care products at the Guardian Palembang Trade Center which was tested partially or simultaneously. This researc…

PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK KOSM…

This study aims to determine the effect of Brand Equity on consumer purchasing decisions on Madame Gie's cosmetic products. The research method used is a quantitative method. The data used in this …

PENGARUH ADVERTISING, EVENT AND EXPERIENCE, SERTA ONLINE MARKETING TERHADAP K…

This study aims to examine the effect of advertising, event and experience, also online marketing on visiting decision of sport attraction Jakabaring Sport City in Palembang City as object of this …

PENGARUH BRAND AWARENESS DAN KUALITAS PRODUK TERHADAP MINAT BELI PRODUK SARI …

This study aims to determine the effect of brand awareness and product quality on the purchase intention of Sari Roti products in Palembang. The research method used is a quantitative method. The d…

PENGARUH SOSIAL MEDIA TERHADAP MINAT BELI KONSUMEN PADA RUMAH MAKAN AYAM GEPR…

This study aims to determine the effect of social media on consumer buying interest at Bu Elly's Geprek Chicken Restaurant Branch 26 Ilir in Palembang City. This research is a quantitative research…

ANALISIS PENGARUH KUALITAS PELAYANAN & HARGA TERHADAP KEPUASAN KONSUMEN LRT D…

This research aims to determine the effect of service quality and price on customer satisfaction at LRT in Palembang City. This researchs is quantitative research with survey method. The data used …

 PENGARUH ONLINE ADVERTISING DAN SALES PROMOTION TERHADAP KEPUTUSAN PEMBELIA…

This study aims to analyze the influence of online advertising and sales promotion on e-commerce Lazada purchasing decisions. This study used a quantitative approach with data collection methods th…

PENGARUH PERSEPSI MANFAAT DAN PERSEPSI KEMUDAHAN PENGGUNAAN TERHADAP MINAT ME…

This Research aims to analyze the effect of perceived usefulness and perceived ease of use toward intention to use on e-wallet DANA in Generation Z of Palembang City. The sampling technique that us…

PENGARUH LABELISASI HALAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK DI RESTORAN SOL…

This research aims to determine the influence of Halal labeling on product purchase decisions at Solaria Restaurant, Palembang Square. The method used in this study is a quantitative method. The re…

PENGARUH WORD OF MOUTH TERHADAP MINAT PEMBELIAN PRODUK SCARLETT WHITENING (St…

Penelitian ini bertujuan untuk mengetahui Pengaruh Word of Mouth Terhadap Minat Pembelian Produk Scarlett Whitening. Populasi dalam penelitian ini adalah seluruh mahasiswa di Universitas Sriwijaya …

PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK SONGKET BUTI…

The element in the inlegrated marketing strategy is the promotion mix strutegy carried out by the company which is related to determining how the company presenis product offerings to certain marke…

PENGARUH BRAND IMAGE DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PIZZA H…

This study aims to analyze the effect of brand image and brand awareness on purchasing decisions for pizza hut delivery at the Plaju branch. This study used a quantitative approach with data collec…

PENGARUH EFEKTIVITAS IKLAN PANTENE “MIRACLES HAIR SUPPLEMENT BARU! -BYE #RA…

The industrial revolution 4.0 certainly has an impact on industrial categories, including fast moving consumer good (FMCG), consumer loyalty has become an urgency, companies need to carry out strat…

PENGARUH BRAND AMBASSADOR WENDY RED VELVET TERHADAP KEPUTUSAN PEMBELIAN PADA …

A company must continue to develop and carry out a series of marketing strategies to get public attention. One form of this marketing strategy is the use of brand ambassadors, this aims to make a p…

ANALISIS TRADING HARGA EMAS DIGITAL MENGGUNAKAN METODE BUY OPEN MARKET (BOM).

ABSTRAK ANALISIS TRADING HARGA EMAS DIGITAL MENGGUNAKAN METODE BUY OPEN MARKET (BOM) Henny Pratiwi (09011281520129) Program Sistem Komputer, Fakultas Ilmu Komputer, Universitas Sriwijaya Email : hp…

STRATEGI KOMUNIKASI PEMASARAN TRYMA CREATIVE DALAM MENINGKATKAN KONSUMEN

The research is entitled "Tryma Creative Marketing Communication Strategy in increasing Consumers". This study aims to determine the marketing communication strategy carried out by Tryma Creative i…

MANAJEMEN STRATEGI PT KERETA API INDONESIA (PT KAI) DIVISI REGIONAL III PALEM…

This research is motivated by the problem of the lack of public interest in using public transportation, especially the Palembang City Light Rail Transit (LRT), which is operated by PT Kereta Api I…

8 Kasus Sengketa Merek di Indonesia

Edition

1

ISBN/ISSN

978-979-756-459-9

Collation

x, 534 hlm. : ilus. ; 23 cm

Series Title

-

Call Number

346.048 8 Cas d

PENGARUH VARIASI PRODUK DAN KREATIVITAS IKLAN TERHADAP KEPUTUSAN PEMBELIAN KO…

This study aims to determine the effect of of variation of products and advertising creativity on consumer purchase decisions for Scarlett Whitening products in Palembang City. The type of research…

PENGARUH PROMOSI DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN SHOPEEFOOD MA…

Penelitian ini bertujuan untuk mengetahui pengaruh promosi dan word of mouth terhadap keputusan pembelian Shopeefood Mahasiswa Fakultas Ekonomi Universitas Sriwijaya Kampus Palembang. Populasi dala…

ANALISIS PENGARUH E SERVICE QUALITY TERHADAP LOYALITAS KONSUMEN APLIKASI GOJE…

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh e service quality terhadap loyalitas konsumen aplikasi gojek pada mahsiswa di kota palembang. Populasi dalam penelitian ini adala…

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH BANK SUMSEL BABEL SYARI…

This study aims to determine the Quality of Service on Customer Satisfaction of Bank Sumsel Babel Syariah Balayudha Palembang Cash Office. The population in this study were 100 customers of Bank Su…