PENGARUH EFEKTIVITAS KOMUNIKASI ORGANISASI TERHADAP TINGKAT DISIPLIN KERJA PE…
Organizational communication is the main activity carried out in an organization. Communication can not only provide an increase in productivity when completing functional tasks, but also improve t…
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- xvii, 127 hlm.; Ilus.; 29 cm
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- T881042022
REPRESENTASI MASKULINITAS DALAM IKLAN (ANALISIS SEMIOTIKA ROLAND BARTHES DALA…
Penelitian ini berkaitan dengan perkembangan maskulinitas dalam iklan yang beredar di masyarakat pada zaman sekarang, nilai maskulinitas kini marak diangkat menjadi ide sebuah iklan. Iklan mengeksp…
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- xiii, 93 hlm.; Ilus.; 29 cm
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- T884312023
PROSES GATEKEEPING PADA PROGRAM ACARA SAPA SUMBAGSEL DI KOMPAS TV PALEMBANG
This research aims to determine the gatekeeping process in the Sapa Sumbagsel program on Kompas TV Palembang. This research uses descriptive qualitative methods. Based on the five levels in the hie…
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- xii, 87 hlm.; Ilus.; 29 cm
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- T1291002023
PENGARUH PRODUCT PLACEMENT PERMEN KOPIKO DALAM DRAMA KOREA VINCENZO TERHADAP …
Product Placement is an indirect marketing technique that utilizes various forms of media. Brand Equity is a form of brand assets related to company value. This study aims to determine the effect o…
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- viii, 118 hlm.; 29 cm.
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- T710012022
STRATEGI PROMOSI PROGRAM KAMPUNGKU TVRI SUMATERA SELATAN DALAM MENINGKATKAN A…
This research is entitled "The Promotion Strategy of TVRI South Sumatra's Kampungku Program in Increasing Audience Share." This study aims to determine the strategy used by TVRI South Sumatra in in…
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- xv, 76 hlm.; ilus.; 29 cm
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- T883062022
OPTIMALISASI INSTAGRAM DALAM PENGENALAN PRODUK GV KEBAYA DI KOTA PALEMBANG
Social media in the introduction of a product is a facility used by a company in communicating with customers. This thesis aims to find out the optimization of Instagram social media in introducing…
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- xivv, 75 hlm.; ilus.; 29 cm
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- T887142022
REPRESENTASI KELAS SOSIAL PADA FILM ‘SNOWPIERCER’ (2013)
Penelitian ini dengan judul “Representasi Kelas Sosial pada Film Snowpiercer 2013”. Tujuan dari penelitian ini adalah ingin mengetahui pemaknaan kelas sosial yang tergambarkan dalam film Snowpi…
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- xiii, 81 hlm.; ilus.; 29 cm
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- T797842022
PENGARUH KUALITAS INFORMASI INSTAGRAM @BANKMANDIRI TERHADAP BRAND AWARENESS L…
PT Bank Mandiri (Persero) Tbk is the largest state-owned bank in Indonesia which was established in 1998. PT Bank Mandiri has received many awards, one of which is the Best Bank in Digital Solution…
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- xii, 79 hlm.; ilus.; 29 cm
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- T877242022
REPRESENTASI HEDONISME DALAM IKLAN ES KRIM MAGNUM PENGALAMAN SPESIAL BERSAMA …
This research discusses the Representation of Hedonism in Magnum Ice Cream Advertisements episode Special Experiences with Nia Ramadhani, Nindy Ayunda, Olivia Lazuardy. The purpose of this study wa…
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- xvii, 98 hlm.; ilus.; 29 cm
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- T795912022
PEMBINGKAIAN BERITA GLORIFIKASI KEBEBASAN SAIPUL JAMIL YANG DI UNDANG DALAM A…
This research is entitled Framing the Glorification of the Freedom News of Saipul Jamil who was invited to a television program. The reason for this research is the glorification of Saipul Jamil is…
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- xvii, 118 hlm.; ilus.; 29 cm
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- T763072022
STRATEGI PUBLIC RELATION FAVE HOTEL DALAM MENINGKATKAN CITRA PERUSAHAAN DI MA…
Fave Hotel is a hotel with budget hotel branding that offers the best facilities at a very affordable price. The Covid-19 pandemic has also made Fave Hotel affected by the Covid-19 virus has had a …
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- xvi, 83 hlm.; ilus.; 29 cm
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- T795622022
KEPUASAN PENGGUNA YOUTUBE DALAM MENONTON EDUKASI KOSMETIK DAN SKINCARE YANG A…
Kepuasan penggunaan media merupakan imbalan berupa kesenangan dan kelegaan yang dihargai dan diperoleh individu setelah menggunakan media. Kehadiran produk abal-abal ditengah peningkatan tren kecan…
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- xvii, 112 hlm.; ilus.; 29 cm
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- T767052022
PENGARUH TERPAAN IKLAN TELEVISI PENCEGAHAN PENULARAN COVID-19 TERHADAP PERILA…
This study aims to determine the effect of television advertisements to prevent the transmission of COVID-19 on community behavior carried out on the rt.09 community of Sukamoro village, Banyuasin …
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- xviii, 104 hlm.; ilus.; 29 cm
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- T827312022
AKTIVITAS KOMUNIKASI PEMASARAN RUMAH BATIK SERASAN DALAM MEMPROMOSIKAN BATIK …
As one of the Medium Small Industries in Muara Enim, Rumah Batik Serasan (RBS) conducts marketing communication activity to promote serasan cloth as signature batik of Muara Enim so that the produc…
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- xi, 104 hlm.; ilus.; 29 cm
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- T830112022
STRATEGI KOMUNIKASI DINAS PERHUBUNGAN KOTA PALEMBANG DALAM MEMBANTU PENCEGAHA…
This research is entitled Communication Strategy of the Palembang City Transportation Service in Helping the Prevention of Covid-19. This type of research is qualitative research and uses descripti…
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- xiii, 90 hlm.; ilus.; 29 cm
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- T808872022
ANALISIS KONTEN STRATEGI KOMUNIKASI PEMASARAN BRAND ERIGO MELALUI MEDIA SOSIA…
Recently Brand Erigo managed to get the opportunity as a Local Brand representing Indonesia in one of the world's leading fashion shows, namely New York Fashion Week Spring/Summer 2022. As a local …
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- xvi, 147 hlm.; ilus.; 29 cm
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- T786562022
EFEKTIVITAS MEDIA(STUDI TERHADAP APLIKASI LAYANAN ASPIRASI DAN PENGADUAN ONLI…
This study tested the effectiveness of the SP4N LAPOR! as a service provider for delivering public aspirations to various public and government agencies. The formulation of the problem in this rese…
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- xiv, 65 hlm.; ilus.; 29 cm
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- T829112022
PENGARUH KAMPANYE LINGKUNGAN PADA KONTEN INSTAGRAM @zerowaste.id_official TER…
This study entitled "The Effect of Environmental Campaigns on Instagram Content @zerowaste.id_official on Green Practice Behavior (Case Study: Instagram Account Followers @zerowaste.id_official)" w…
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- xv, 80 hlm.; ilus.; 29 cm
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- T754992022
ANALISIS FRAMING PEMBERITAAN VAKSIN COVID-19 JENIS SINOVAC PADA MEDIA ONLINE …
Since the beginning of 2021, the most news of covid-19 has been about the issue of sinovac type in covid-19 vaccine, one of the media reporting is CNBC Indonesia. For this reason, this study aims t…
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- xv, 85 hlm.; ilus.; 29 cm
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- T728862022
REPRESENTASI BEBAN GANDA PEREMPUAN SEBAGAI ORANG TUA TUNGGAL PADA FILM “S…
Movie is a form of media to delivered messages that used by the movie maker in a verbal and non-verbal forms. This study deals with the representation of the double burden of women as a single moth…
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- xvii, 85 hlm.; ilus.; 29 cm
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- T750142022
KONVERGENSI RADIO TRAX FM PALEMBANG DALAM MEMPERTAHANKAN EKSISTENSI DI ERA PA…
The rapid development of technology has forced media groups to find strategies for survival. Convergence is the merging of several media into a single unit related to the media or communication tec…
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- xii, 68 hlm.; ilus.; 29 cm
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- T781572022
PENGARUH MOTIF PENGGUNAAN MEDIA DAN INTERAKTIVITAS KHALAYAK TERHADAP KEPUASAN…
This study aims to examine and see whether there is an influence of gratification sought and audience interactivity on the gratification obtained by users of LINE application of Sriwijaya Universit…
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- xvii, 64 hlm.; ilus.; 29 cm
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- T831702022
STRATEGI KOMUNIKASI PEMASARAN RADIO EL JOHN 95.9 FM SEBAGAI RADIO PARIWISATA …
ABSTRAK Penelitian ini berjudul “Strategi Komunikasi Pemasaran Radio El John 95.9 FM Sebagai Radio Pariwisata di Kota Palembang”. Radio El John Palembang menjadi radio yang informatif, mendidik…
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- xiii, 71 hlm.; ilus.; 29 cm
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- T828802022
REPRESENTASI PELECEHAN SEKSUAL DALAM FILM PLEASE BE QUIET ( 2021 )
Penelitian ini membahas tentang Representasi Pelecehan Seksual Terhadap Perempuan dalam film Please be Quiet ( 2021) Film Please be Quiet merupakan satu dari sekian film yang ikut menyuarakan isu p…
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- xi, 83 hlm.; ilus.; 29 cm
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- T796252022
REPRESENTASI KECANTIKAN WANITA MELALUI VIDEO YOUTUBE (ANALISIS WACANA KRITIS …
Women's beauty serves as one of the parts of some kind of a construction which is made by the industry and exposed by the media. Therefore, it is mandatory for them to always keep up with the beaut…
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- xv, 122 hlm.; ilus.; 29 cm
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- T790272022
REPRESENTASI KELAS SOSIAL PEREMPUAN TOKOH UTAMA DALAM FILM PENYALIN CAHAYA KA…
The background of the research is the gap between the two social classes which different, namely the upper social class and the lower social class of women in a feature that entitled The Copy of Li…
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- xiv, 83 hlm.; ilus.; 29 cm
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- T826122022
PERSONAL BRANDING MELALUI MEDIA SOSIAL (ANALISIS ISI PADA AKUN INSTAGRAM RATU…
Personal branding is a way for person to explain himslef and also what he builds for himself to general public in order to form a perception in the community regarding that person, this study discu…
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- xv, 92 hlm.; ilus.; 29 cm
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- T774912022
ANALISIS MANAJEMEN REDAKSIONAL PADA SURAT KABAR HARIAN UMUM PALEMBANG POS.
Every day people interact with mass media in the modern world. This means that almost every part of daily life involves communication through mass media, this interaction occurs both individually a…
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- xiv, 97 hlm.; ilus.; 29 cm
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- T828032022
TINGKAT KEPUASAN KHALAYAK DALAM MENGKONSUMSI KONTEN PRANK YOUTUBE DI KALANGAN…
The purpose of this study was to determine the level of satisfaction of students majoring in Communication Sciences in watching prank content on Youtube. The theory used in this study is the Uses a…
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- ix, 102 hlm.; ilus.; 29 cm
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- T829772022
IMPRESSION MANAGEMENT SELEBGRAM UNIVERSITAS SRIWIJAYA DI MEDIA SOSIAL INSTAGRAM.
Along with the times, Instagram's function now seems to have moved to become a place to fight for the existence of its users, especially among the younger generation. The most highlighted figures i…
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- xiii, 96 hlm.; ilus.; 29 cm
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- T761532022
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