MARKETING MANAGEMENT; ANALYSIS, PLANNING, AND CONTROL, FOURTH EDITION

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OPTIMIZE : HOW TO ATTRACT AND ENGAGE MORE CUSTOMERS BY INTEGRATING SEO, SOCIA…

Edition

-

ISBN/ISSN

978-1-118-16777-9

Collation

243 p.; 24 cm

Series Title

-

Call Number

658 Odd o

Principles of Marketing 12e

Edition

12th

ISBN/ISSN

978-0-13-613237-0

Collation

xix, 654 p.: ill.; 24 cm.

Series Title

-

Call Number

658.8 Kot p

Principles of Advertising & IMC

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Global Marketing Management, SIXTH EDITION

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PRINCIPLES OF MARKETING Tenth Edition

Edition

10

ISBN/ISSN

0-13-121276-1

Collation

xxxi, 841 p. : ill. ; 28 cm

Series Title

-

Call Number

658.81 Kot p 2004

STRATEGIC MARKETING, TENTH EDITION

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STRATEGIC MARKET MANAGEMENT Third Edition

Edition

3

ISBN/ISSN

0-471-30588-X

Collation

xvi, 394 p. ; 23 cm

Series Title

-

Call Number

658.8 Aak s 1992

Global Marketing Management: Cases and Readings, 2nd Edition

Edition

2nd

ISBN/ISSN

0-201-54280-3

Collation

xi, 747 p.;tab.;23cm

Series Title

-

Call Number

658.8 Buz g

ADVANCED MARKETING STRATEGY: Phenomena, Analysis, Decisions

Edition

-

ISBN/ISSN

0-13-851940-4

Collation

xx, 563 p.; 26 cm.

Series Title

-

Call Number

658.802 Urb a

Business Marketing Management: MARKETING OF BUSINESS PRODUCTS AND SERVICES

Edition

-

ISBN/ISSN

0-13-105396-5

Collation

xxiv, 488 p. : ill. ; 24 cm

Series Title

-

Call Number

658.8 Eck b 1990

MARKETING MANAGEMENT: Knowledge and Skills, Third Edition

Edition

3rd

ISBN/ISSN

0-256-09225-7

Collation

xvi, 943 p. : ill. ; 24 cm

Series Title

-

Call Number

658.8 Pet m

MARKETING WITHOUT MEGABUCKS; How to Sell Anything on a Shoestring

Edition

-

ISBN/ISSN

0-671-76036-X

Collation

iii, 384 p. ; 23 cm

Series Title

-

Call Number

658.8 Hor m 1993

Marketing and Property People

Edition

1

ISBN/ISSN

0-333-55502-3

Collation

xv, 252 p. ; 24 cm

Series Title

-

Call Number

658.8 Bev m 1991

THE MARKETER'S GUIDE TO PUBLIC RELATIONS

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MANAGING SERVICES: MARKETING, OPERATIONS, AND HUMAN RESOURCES, SECOND EDITION

Edition

2nd

ISBN/ISSN

978-0-13-54751-40

Collation

p. : ill. ; 23 cm

Series Title

-

Call Number

658.8 Lov m

MARKETING MANAGEMENT

Edition

-

ISBN/ISSN

0-07-707420-3

Collation

xii, 383 p. : ill. ; 24 cm

Series Title

-

Call Number

658.8 Lan m 1993

COMPUTER-AIDED MARKETING & SELLING ; Information Asset Management

Edition

-

ISBN/ISSN

0-7506-0070-5

Collation

vii, 223 p.: 24 cm.

Series Title

-

Call Number

658.8 Sha c 1991

TARGETING FOR SUCCESS: A GUIDE TO NEW TECHNIQUE FOR MEASUREMENT AND ANALYSIS …

Edition

-

ISBN/ISSN

0-07-707766-0

Collation

268 p. : ill. ; 23 cm

Series Title

-

Call Number

658.8 Ozi t

Marketing Strategy: Planning and Implementation

Edition

-

ISBN/ISSN

0-256-09005-X

Collation

xiii, 503 p. : ill, ; 24 cm

Series Title

-

Call Number

658.802 Wal m

Marketing Strategy; PLANNING AND IMPLEMENTATION

Edition

-

ISBN/ISSN

0-256-26118-0

Collation

xxiii, 393p,; ill.; 25 cm

Series Title

-

Call Number

658.802 Wal m

Basic Marketing

Edition

-

ISBN/ISSN

0-256-06865-8

Collation

xviii, 723 p. : 24 cm

Series Title

-

Call Number

658.8 McC b

MARKETING RESEARCH AN APPLIED APPROACH

Edition

-

ISBN/ISSN

0-07-034745-X

Collation

xviii, 698 p.; ill.; tab.; 21 cm.

Series Title

-

Call Number

658.83 Kin m

MARKETING MANAGEMENT: Strategies and Programs

Edition

-

ISBN/ISSN

0-07-048929-7

Collation

xiv, 421 p. ; 25 cm

Series Title

-

Call Number

658.8 Gui m

BUILD FOR CHANGE: REVOLUTIONIZING CUSTOMER ENGAGEMENT THROUGH CONTINUOUS DIGI…

Edition

-

ISBN/ISSN

978-1-118-93026-7

Collation

xiii, 121 p. : ill. ; 30 cm

Series Title

-

Call Number

658.8 Tre b

Cases and Classics in marketing management

Edition

-

ISBN/ISSN

0-15-505775-8

Collation

ix, 513 p. : ill, ; 23 cm

Series Title

-

Call Number

658.8 Too c

MARKETING MANAGEMENT; A STRATEGIC PLANNING APPROACH

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MARKETING MANAGEMENT AND STRATEGY : A READER Fourth Edition

Edition

4th

ISBN/ISSN

0-13-558453-1

Collation

x, 406 p.: ill.; 23 cm.

Series Title

-

Call Number

658.8 Mar m

Marketing Management: Knowledge and Skills

Edition

-

ISBN/ISSN

0-07-255217-4

Collation

xix, 861 p.; ill.; 24 cm.

Series Title

-

Call Number

658.8 Pet m

International Marketing Strategy

Edition

-

ISBN/ISSN

0-13-317892-7

Collation

xxv, 554 p. : ill.; 24 cm

Series Title

-

Call Number

658.848 Bra i