PENGARUH ADVERTISING, EVENT AND EXPERIENCE, SERTA ONLINE MARKETING TERHADAP K…
This study aims to examine the effect of advertising, event and experience, also online marketing on visiting decision of sport attraction Jakabaring Sport City in Palembang City as object of this …
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- xvii, 66 hlm.; ilus.; 29 cm
- Series Title
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- Call Number
- T1103012023
PENGARUH BRAND AWARENESS DAN KUALITAS PRODUK TERHADAP MINAT BELI PRODUK SARI …
This study aims to determine the effect of brand awareness and product quality on the purchase intention of Sari Roti products in Palembang. The research method used is a quantitative method. The d…
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- xvii, 67 hlm.; Ilus.; 29 cm
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- Call Number
- T1190842023
PENGARUH SOSIAL MEDIA TERHADAP MINAT BELI KONSUMEN PADA RUMAH MAKAN AYAM GEPR…
This study aims to determine the effect of social media on consumer buying interest at Bu Elly's Geprek Chicken Restaurant Branch 26 Ilir in Palembang City. This research is a quantitative research…
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- xviii, 72 hlm.; Ilus.; 29 cm
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- Call Number
- T1127352023
ANALISIS PENGARUH KUALITAS PELAYANAN & HARGA TERHADAP KEPUASAN KONSUMEN LRT D…
This research aims to determine the effect of service quality and price on customer satisfaction at LRT in Palembang City. This researchs is quantitative research with survey method. The data used …
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- xiv, 57 hlm.; Ilus.; 29 cm
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- T1126272023
PENGARUH ONLINE ADVERTISING DAN SALES PROMOTION TERHADAP KEPUTUSAN PEMBELIA…
This study aims to analyze the influence of online advertising and sales promotion on e-commerce Lazada purchasing decisions. This study used a quantitative approach with data collection methods th…
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- xx, 72 hlm.; Ilus.; 29 cm
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- Call Number
- T1177082023
PENGARUH PERSEPSI MANFAAT DAN PERSEPSI KEMUDAHAN PENGGUNAAN TERHADAP MINAT ME…
This Research aims to analyze the effect of perceived usefulness and perceived ease of use toward intention to use on e-wallet DANA in Generation Z of Palembang City. The sampling technique that us…
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- xvii, 71 hlm.; ilus.; 29 cm
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- Call Number
- T1033372023
PENGARUH LABELISASI HALAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK DI RESTORAN SOL…
This research aims to determine the influence of Halal labeling on product purchase decisions at Solaria Restaurant, Palembang Square. The method used in this study is a quantitative method. The re…
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- xviii, 72 hlm.; Ilus.; 29 cm
- Series Title
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- Call Number
- T1190782023
PENGARUH WORD OF MOUTH TERHADAP MINAT PEMBELIAN PRODUK SCARLETT WHITENING (St…
Penelitian ini bertujuan untuk mengetahui Pengaruh Word of Mouth Terhadap Minat Pembelian Produk Scarlett Whitening. Populasi dalam penelitian ini adalah seluruh mahasiswa di Universitas Sriwijaya …
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- xvii, 81 hlm.; ilus.; 29 cm
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- Call Number
- T1131762023
PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK SONGKET BUTI…
The element in the inlegrated marketing strategy is the promotion mix strutegy carried out by the company which is related to determining how the company presenis product offerings to certain marke…
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- xviii, 86 hlm.; Ilus.; 29cm
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- Call Number
- T1288742023
PENGARUH BRAND IMAGE DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PIZZA H…
This study aims to analyze the effect of brand image and brand awareness on purchasing decisions for pizza hut delivery at the Plaju branch. This study used a quantitative approach with data collec…
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- xix, 69 hlm.; Ilus.; 29 cm
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- Call Number
- T1193472023
MANAJEMEN STRATEGI PT KERETA API INDONESIA (PT KAI) DIVISI REGIONAL III PALEM…
This research is motivated by the problem of the lack of public interest in using public transportation, especially the Palembang City Light Rail Transit (LRT), which is operated by PT Kereta Api I…
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- xi, 85 hlm.; Ilus.; 29 cm
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- Call Number
- T959232023
PENGARUH VARIASI PRODUK DAN KREATIVITAS IKLAN TERHADAP KEPUTUSAN PEMBELIAN KO…
This study aims to determine the effect of of variation of products and advertising creativity on consumer purchase decisions for Scarlett Whitening products in Palembang City. The type of research…
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- xviii, 89 hlm.; ilus.; 29 cm
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- Call Number
- T990662023
PENGARUH PROMOSI DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN SHOPEEFOOD MA…
Penelitian ini bertujuan untuk mengetahui pengaruh promosi dan word of mouth terhadap keputusan pembelian Shopeefood Mahasiswa Fakultas Ekonomi Universitas Sriwijaya Kampus Palembang. Populasi dala…
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- xviii, 67 hlm.; Ilus.; 29 cm
- Series Title
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- Call Number
- T1286902023
ANALISIS PENGARUH E SERVICE QUALITY TERHADAP LOYALITAS KONSUMEN APLIKASI GOJE…
Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh e service quality terhadap loyalitas konsumen aplikasi gojek pada mahsiswa di kota palembang. Populasi dalam penelitian ini adala…
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- ISBN/ISSN
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- Collation
- 81 hlm.; ilus.; 29 cm
- Series Title
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- Call Number
- T1193382023
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH BANK SUMSEL BABEL SYARI…
This study aims to determine the Quality of Service on Customer Satisfaction of Bank Sumsel Babel Syariah Balayudha Palembang Cash Office. The population in this study were 100 customers of Bank Su…
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- Collation
- xiii, 74 hlm.; Ilus.; 29 cm
- Series Title
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- Call Number
- T1278742023
PENGARUH BRAND AMBASSADOR KPOP IDOL BLACKPINK TERHADAP KEPUTUSAN PEMBELIAN PR…
This study aims to determine the effect of brand ambassadors on purchasing decisions using the VisCAP indicator (Visibility, Credibility, Attraction, and Power) on the Oreo X BLACKPINK product in P…
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- Collation
- xviii, 89 hlm.; ilus.; 29 cm
- Series Title
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- Call Number
- T1133822023
PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KOSMETI…
This study aims to determined the influence of brand image and product quality on the purchasing decisions for Maybelline cosmetics on female students of the Faculty of Economics at Sriwijaya Unive…
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- Collation
- xx, 66 hlm.; ilus.; 29 cm
- Series Title
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- Call Number
- T1155412023
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN JASA TRANSPORTASI ONL…
This study aims to determine the effect of Service Quality on Customer Satisfaction of online transportation services in Palembang City. The research method used is a quantitative method with a typ…
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- Collation
- xx, 127 hlm.; Ilus.; 29 cm
- Series Title
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- Call Number
- T1183462023
PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN PEMBELIAN SAPI POTONG DI PT…
Penelitian ini bertujuan untuk mengetahui pengaruh bauran pemasaran jasa yang terdiri dari product, price, promotion, place, people, process, physical evidence dan payment. Metode penelitian yang d…
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- xviii, 122 hlm.; Ilus.; 29 cm
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- Call Number
- T1127562023
PENGARUH KEPERCAYAAN DAN KEMUDAHAN TERHADAP KEPUTUSAN PEMBELIAN MENGGUNAKAN M…
E-commerce is an online channel that can be reached by a person through computer services and is used by business people in carrying out their business activities, e-commerce can also be used by co…
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- ISBN/ISSN
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- Collation
- xix, 50 hlm.; ilus.; 21 cm
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- Call Number
- T1155822023
PENGARUH PROMOSI DI INSTAGRAM TERHADAP KEPUTUSAN PENGGUNAAN JASA TRAVEL PADA …
This study aims to investigate the effect of promotion on Instagram on the decision to use the services of PT Dwidaya Tour Travel. Through data analysis and a quantitative approach, this study iden…
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- ISBN/ISSN
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- Collation
- xviii, 70 hlm.; Ilus.; 29 cm
- Series Title
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- Call Number
- T1288082023
PENGARUH CITRA MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA LAYANAN ANTA…
This study aims to determine and study the effect of brand image and price on purchasing decisions at Maxim's shuttle service. The population in this study were students of the Faculty of Economics…
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- ISBN/ISSN
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- Collation
- xviii, 74 hlm.; Ilus.; 29 cm
- Series Title
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- Call Number
- T1131262023
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA RUMAH MAKAN PINDA…
Penelitian in bertujuan untuk mengetahui Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Rumah Makan PindangMusi RawasDi Palembang. Metode penelitian yang digunakanadalah metode kuantit…
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- Collation
- xvi, 76 hlm.; ilus.; 29 cm
- Series Title
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- Call Number
- T915842023
PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA GA…
This study aims to analyze the influence of brand image and product quality on the purchasing decisions of Elzatta Gallery in Palembang Square. This research uses a quantitative approach with a dat…
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- Collation
- xix, 66 hlm.; ilus.; 29 cm
- Series Title
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- Call Number
- T874912023
PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SEPATU NIKE PADA KONSUMEN D…
This research aims to determine the effect of brand image which consists of corporate image, user image and product image on the purchasing decision of Nike shoes for consumers in Tangerang City bo…
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- xii, 93 hlm.; ilus.; 29 cm
- Series Title
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- Call Number
- T862652023
PENGARUH GREEN MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN PADA THE BODY SHOP …
The Body Shop merupakan perusahaan yang menawarkan produk kecantikan dan perawatan diri berbahan alami dan ramah lingkungan. Konsep strategi pemasaran yang mengangkat nilai-nilai lingkungan dikenal…
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- xix, 88 hlm.; ilus.; 29 cm
- Series Title
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- Call Number
- T820782022
PENGARUH COUNTRY OF ORIGIN DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN IPHON…
Penelitian ini bertujuan untuk mengetahui pengaruh Country Of Origin dan Brand Image terhadap keputusan pembelian produk iphone. Metode penelitian yang digunakan adalah metode kuantitatif. Data yan…
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- xviii, 47 hlm.; ilus.; 29 cm
- Series Title
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- Call Number
- T915362023
PENGARUH EMOTIONAL MARKETING PRODUK FOUNDATION WARDAH TERHADAP KEPUASAN KONSU…
This study aims to analyze the effect of emotional marketing on wardahfoundation product on consumer satisfaction (study on Student of The Faculty of Economics, Sriwijaya University). This study us…
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- ISBN/ISSN
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- Collation
- xvii, 78 hlm.; ilus.; 29 cm
- Series Title
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- Call Number
- T890632023
PENGARUH PROMOSI PENJUALAN, WORD OF MOUTH DAN MOTIVASI BELANJA HEDONIS TERHAD…
Along with the development of digital transactions, e-commerce transactions in Indonesia continue to increase from year to year. During the pandemic, the value of e-commerce transactions soared up …
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- ISBN/ISSN
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- Collation
- xxviii, 83 hlm.; ilus.; 29 cm
- Series Title
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- Call Number
- T885422023
PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN HAND SOAP CAIR DETTOL D…
This research was conducted to determine the amount of the effect of product quality consisting of performance, feature, durability, aesthetic and perceived quality on the decision to purchase Dett…
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- ISBN/ISSN
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- Collation
- xviii, 80 hlm.; ilus.; 29 cm
- Series Title
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- Call Number
- T866322023
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