STRATEGI KOMUNIKASI PEMASARAN ZAINAL SONGKET PALEMBANG DALAM MENINGKATKAN PEN…
This study aims to find out the marketing communication strategies carried out by Zainal Songket Palembang in an effort to increase sales of the songket business in the city of Palembang (Qualitati…
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- xiv, 117 hlm.; ilus.; 29 cm
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- T881152022
STRATEGI KOMUNIKASI PEMASARAN HARIAN PAGI SUMATERA EKSPRESS DALAM MEMPERTAHAN…
Harian Pagi Sumatera Ekspres is a local newspaper whose distribution area covers all of South Sumatra and is the oldest mass media in South Sumatra. The success of Harian Pagi Sumatra Ekspres in po…
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- xviii, 76 hlm.; Ilus.; 29 cm
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- T1062232023
STRATEGI KOMUNIKASI PERSUASIF DALAM MEMPENGARUHI POLA PERILAKU WARGA LORONG L…
This study aims to understand how the Tablighi Jama'ah Council in Lorong Lawang Kidul Palembang uses persuasive communication strategies to influence the behavior patterns of its citizens. Tablighi…
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- xi, 96 hlm.; Ilus.; 29 cm
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- T1296182023
ANALISIS WACANA BERBASIS KORPUS KOMENTAR PENGGUNA YOUTUBE PADA KONTEN REVIEW …
"GadgetIn" is one of the channels on the Youtube platform from Indonesia that reviews various technology products such as smartphones, gadgets, laptops, monitors and others. This study aims to anal…
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- xvii, 174 hlm.; Ilus.; 29 cm
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- T1292942023
JURNALISME BENCANA DALAM PEMBERITAAN ERUPSI GUNUNG SEMERU PADA MEDIA ONLINE T…
This research is entitled "DISASTER JOURNALISM IN THE REPORTING OF THE SEMERU MOUNTAIN ERUPTION ON ONLINE MEDIA TIRTO.ID PERIOD 4-31 DECEMBER 2021". Disaster journalism in this study is intended as…
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- xv, 71 hlm.; Ilus.; 29 cm
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- T1075982023
HUBUNGAN ELECTRONIC WORD OF MOUTH TERHADAP MINAT BELI PADA FOLLOWERS INSTAGRA…
Communication and information technology are developing rapidly, making word-of-mouth communication also change, which is referred to as "electronic word-of-mouth communication," which can be done …
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- xvii, 78 hlm.; Ilus.; 29 cm
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- T918142023
STRATEGI HUMAS UNSRI DALAM MEMULIHKAN CITRA (STUDI KASUS PELECEHAN SEKSUAL DI…
The research discussed the public relations strategy of Sriwijaya University in carrying out the restoration of images related to cases of sexual harassment that occurred in the campus environment.…
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- xiv, 85 hlm.; Ilus.; 29 cm
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- T1293502023
PERBANDINGAN TINGKAT KECENDERUNGAN PENGGUNA INSTAGRAM DAN TIKTOK PADA MAHASIS…
Social media is a place that allows users to socialize and interact with fellow users or just looking for entertainment. But now, social media has become a tool fulfill information needs for its us…
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- xii, 39 hlm.; Ilus.; 29 cm
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- T1292432023
POLA KOMUNIKASI KELUARGA DALAM KELUARGA BROKEN HOME
The communication pattern that occurs in broken home families generally cannot be done properly, it is due to problems and disputes that are in the family. This study aims to determine family commu…
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- xv, 141 hlm.; Ilus.; 29 cm
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- T880802022
STRATEGI ELECTRONIC WORD OF MOUTH PADA PROGRAM EMINA GIRL GANG AMBASSADOR PAL…
PT. Paragon Technology and Innovation is one of the companies engaged in cosmetics in Indonesia which oversees several cosmetic brands circulating in Indonesia, namely Wardah, Make Over and Emina C…
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- xii, 134 hlm.; Ilus.; 29 cm
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- T1296972023
PENGARUH FEAR OF MISSING OUT DAN KONFORMITAS TERHADAP KEPUTUSAN PEMBELIAN ORE…
Fear of Missing Out (FoMO) can cause individuals who experience it to feel fear and anxiety when they see the experiences of friends or others better than themselves. So to relieve these feelings, …
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- xiv, 97 hlm.; Ilus.; 29 cm
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- T1294092023
PENGARUH EFEKTIVITAS TAGLINE “GRATIS ONGKIR” TERHADAP PEMBELIAN PRODUK (S…
This study aims to determine whether there is an effect of the effectiveness of the "Free Shipping" Tagline on product purchases and how much effect the effectiveness of the "Free Shipping" Tagline…
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- xiii, 82 hlm,; Ilus.; 29 cm
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- T889532023
KOMUNIKASI ANTAR BUDAYA ETNIS TIONGHOA DENGAN PRIBUMI DI KELURAHAN SUKAJAYA K…
This study aims to determine intercultural communication between ethnic Chinese and Indigenous in Sukajaya Village, Sukarami District, Palembang City, South Sumatra Province. The theory used in thi…
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- xiii, 93 hlm.; ilus.; 29 cm
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- T1265172023
) KOMUNIKASI VIRTUAL MELALUI APLIKASI VIDEO CONFERENCE DALAM SEMINAR PROPOSAL…
Work Exhaustion is a condition when a body can no longer do any work caused by light, moderate or heavy physical activities carried out in either a working environment or outside of work. A job wit…
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- xiii, 90 hlm.; ilus.; 29 cm
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- T828262022
BINGKAI PEMBERITAAN PEMASANGAN BALIHO PUAN MAHARANI (ANALISIS FRAMING PADA PO…
The issue of the massive installation of billboards with Puan Maharani's image in July-August 2021 has become a pro and contra in Indonesian society and is often linked to the 2024 Presidential Ele…
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- xvi, 282 hlm.; ilus.; 29 cm
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- T876832023
ANALISIS ISI WEBSITE UNIVERSITAS DI SUMATERA SELATAN SEBAGAI MEDIA PUBLIKASI …
Website is proof that public relations has developed and adapted to the use of internet-based technology. The massive use of the internet makes a study that can confirm the role of the website as a…
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- xvii, 112 hlm.; Ilus.; 29 cm
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- T797432022
EFEKTIVITAS PESAN (Studi Terhadap Film Pendek Demi Nama Baik Kampus pada Kana…
Short film is a form of mass communication that is used to convey the message that the production team wants to give to the public. This short film is a short film with an advotorial type where thi…
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- xvi, 104 hlm.; Ilus.; 29 cm
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- T794522022
OBJEKTIVITAS PEMBERITAAN PADA MEDIA ONLINE DI INDONESIA (ANALISIS KORPUS PEMB…
President Joko Widodo on 3 September 2022 through various media officially announced an increase in fuel prices. This decision certainly reaped various responses from various groups, both the publi…
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- xiv, 113 hlm.; Ilus.; 29 cm
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- T934652023
MAKNA PESAN NONVERBAL DALAM ANIMASI “HOPE (2020)”
Environmental damage is a global issue. And the animation "Hope (2020)" is one of the animations that raises the issue of environmental damage and its impacts. This study aims to determine the mean…
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- xvi, 130 hlm.; Ilus.; 29 cm
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- T1259442023
PENGARUH INTENSITAS MENONTON TAYANGAN VIDEO EDUKASI KESEHATAN YOUTUBE SB30 HE…
This study aims to find out and explain whether there is an effect of the intensity of watching health education video shows on the Youtube SB30 Health channel on health consciousness. There were t…
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- xviii, 96 hlm.; Ilus.; 29 cm
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- T1221522023
PENGARUH PENGGUNAAN INSTAGRAM DALAM PEMENUHAN KEPUASAN INFORMASI FOLLOWERS @b…
The Aim of this research wa to know and provve how the relationship that happened between uses of social media instagram @bppdkotapalembang within fulfillment of information satisfication followers…
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- xiii, 85 hlm.; Ilus.; 29 cm
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- T823442022
STRATEGI KOMUNIKASI PERSUASIF FOOD INFLUENCER DI INSTAGRAM (Studi pada Akun I…
This study aims to find out how persuasive communication strategies are used on the food influencer Instagram account @Makanpakereceh.plg. The theory used in this study is the AISAS theory by Sugiy…
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- xvii, 88 hlm.; Ilus.; 29 cm
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- T1048312023
PENGARUH EFEKTIVITAS PESAN KAMPANYE KRISIS PERUBAHAN IKLIM PADA KONTEN INSTAG…
Perubahan iklim merupakan sebuah bencana alam yang disebabkan oleh kerusakan lingkungan yang semakin parah. Melalui media sosial Instagram secara persuasif extinction rebellion mengkampanyekan isu …
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- xii, 96 hlm.; Ilus.; 29 cm
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- T932922023
TIPOLOGI CO-CULTURAL COMMUNICATION DALAM MASYARAKAT ADAT (STUDI PADA MASYARAK…
Penelitian ini bertujuan untuk menganalisis tipologi komunikasi pada perempuan sebagai anggota kelompok budaya pendamping dengan masyarakat adat sebagai objek kajiannya. Metode yang digunakan adala…
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- xx, 201.; Ilus.; 29 cm
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- T1269242023
MISINFORMASI DAN TANGGAPAN INDIVIDU TERHADAP COVID-19 (SURVEI PADA MASYARAKAT…
ABSTRAK Penelitian ini memiliki rumusan yaitu untuk mengetahui pengaruh keyakinan misinformasi, keyakinan konspirasi, keyakinan misinformasi agama serta evaluasi kredibilitas tentang COVID-19 pada …
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- xiv, 95 hlm.; Ilus.; 29 cm
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- T1229922023
ORIENTASI KOMUNIKASI TRANSPUAN TERHADAP TINDAKAN DISKRIMINASI KELOMPOK DOMINA…
The identity possessed by trans women groups is considered as one form of deviation by many societal groups, making this group vulnerable to various forms of discrimination. In the face of such con…
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- xvi, 126 hlm.; Ilus.; 29 cm
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- T1195042023
PENGARUH KUALITAS KOMUNIKASI ORGANISASI TERHADAP TINGKAT KINERJA PANITIA PEND…
This study aims to test and measure whether there is an influence of organizational communication on the performance of the FORNAS VI South Sumatra supporting committee. The theory used is the theo…
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- xv, 65 hlm.; Ilus.; 29 cm
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- T882672023
ANXIETY UNCERTAINTY MANAGEMENT DALAM KOMUNIKASI INTERPERSONAL PETUGAS REGSOSE…
The initial encounter between two cultures can create an unfamiliar atmosphere that can lead to a crisis. Several studies have proven that the poor psychological state of the communicator can be an…
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- xvii, 234 hlm.; Ilus.; 29 cm
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- T1192422023
PENGARUH IKLIM ORGANISASI TERHADAP MOTIVASI KERJA PEGAWAI DINAS KEPENDUDUKAN …
ABSTRACT This research is entitled “The Influence of Organizational Climate on Work Motivation of Population and Civil Registration Service Employees of Ogan Ilir Regency during the Covid-19 Pand…
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- xiv, 110 hlm.; Ilus.; 29 cm
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- T718532021
DIFUSI INOVASI DALAM PENERAPAN ELECTRONIC TRAFFIC LAW ENFORCEMENT (ETLE) KOTA…
This research aims to determine the Diffusion of Innovations carried out in the application of the Electronic Traffic Law Enforcement (ETLE) system in Palembang City by the Traffic Directorate of t…
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- xvi, 95 hlm.; Ilus.; 29 cm
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- Call Number
- T883902023
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