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REPRESENTASI PATRIOTISME PEREMPUAN DALAM WEB SERIES "GADIS KRETEK"
Suparto, Atha Fathiyyah Puteri

This research aims to uncover the representation of female patriotism in the web series "Gadis Kretek" using Roland Barthes' semiotic analysis approach. The series portrays he struggle of the main …

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ISBN/ISSN
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120 hlm.; ilus.; tab.; 29 cm.
Series Title
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Call Number
T1846482025
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STRATEGI KOMUNIKASI DINAS KEBUDAYAAN DAN PARIWISATA KABUPATEN PENUKAL ABAB LE…
Maryani, Tahsya Serli

This research aims to analyze the communication strategy applied by the Culture and Tourism Office of Penukal Regency Abab Lematang Ilir (PALI) in the development of the Bumi Ayu Temple tourist att…

Edition
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ISBN/ISSN
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Collation
xv, 126 hlm.; ilus.; tab.; 29 cm.
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Call Number
T1845062025
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PENGARUH TERPAAN DAN ISI PESAN TAYANGAN PODCAST DENNY SUMARGO EPISODE CLASH O…
Hairunnisa, Diana

This study aims to examine the effect of exposure to the content and messages of Denny Sumargo's Clash of Champions podcast episode on YouTube on the learning motivation of undergraduate students. …

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ISBN/ISSN
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xv, 104 hlm.; ilus.; tab.; 29 cm.
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T1846822025
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STRATEGI CUSTOMER RELATIONSHIP MANAGEMENT DALAM PROSES RETENSI PELANGGAN INDI…
Sibero, Kevin Kristianta

This study aimed to explore the Customer Relationship Management (CRM) strategy implemented by Telkom Regional 1 Sumatera in retaining customers of the Indibiz product, and to describe how the stra…

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ISBN/ISSN
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Collation
xvi, 175 hlm.; ilus.; tab.; 29 cm.
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Call Number
T1805202025
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STRATEGI KOMUNIKASI PEMASARAN DALAM MENCIPTAKAN LOYALITAS KONSUMEN PADA CAFE …
Negara, Muhammad Fadel Nata

This study aims to analyze marketing communication strategies in enhancing customer loyalty at Cafe Kopiloka 3.0 in Palembang. In an era of increasingly intense business competition, effective mark…

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ISBN/ISSN
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xiii, 92 hlm.; ilus.; tab, 29 cm
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T1806422025
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STRATEGI PEMASARAN DIGITAL AFFILIATOR PADA AKUN TIKTOK @MYLIFEASME DALAM MEMP…
Elyani, Indah Dea

This study examines the digital marketing strategies employed by TikTok affiliate @myl1feasme in promoting products through the TikTok Affiliate program. The purpose of this study is to analyze how…

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ISBN/ISSN
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xv, 146 hlm.; ilus.; tab.; 29 cm.
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T1844952025
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PENGARUH IKLAN SPOTIFY DAN NARASI HARGA TERHADAP KEPUTUSAN MEMBELI PAKET PREM…
Sundari, Julia Ayu

This study aims to examine the influence of Spotify advertising and price narratives on the purchase decision of premium packages among Communication Science students at Universitas Sriwijaya. The …

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xvii, 136 hlm.; ilus.; tab.; 29 cm.
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T1843512025
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PENGELOLAAN PESAN PEMASARAN PADA AKUN INSTAGRAM CENTRAL BILLIARD DALAM MENARI…
Akbar, M. Fahreza

One of the determining factors for the development of a business is marketing through social media. Instagram is a social media that is widely used by the public with 106 million users as of August…

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ISBN/ISSN
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xvi, 98 hlm.; ilus.; tab.; 29 cm.
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T1803632025
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ANALISIS RESEPSI ANAK TENGAH DALAM MEMAKNAI FILM “JALAN YANG JAUH JANGAN LU…
Fahdiah, Samara Salma

Film sebagai media komunikasi massa tidak hanya berfungsi sebagai hiburan, tetapi juga sebagai sarana penyampaian nilai-nilai budaya dan pesan sosial yang mampu memengaruhi penontonnya. Salah satu …

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xviii, 153 hlm.; ilus.; tab.; 29 cm.
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T1846192025
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PENGARUH INFLUENCER DAN BRAND AWARENESS TERHADAP MINAT BELI LAA TAHZAN FLORIS…
Damaiyanti, Putri

Penelitian ini bertujuan untuk menganalisis pengaruh Brand Awareness dan Influencer terhadap Minat Beli konsumen Laa Tahzan Florist di Palembang. Dengan metode kuantitatif dan pendekatan explanator…

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ISBN/ISSN
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xiv, 99 hlm.; ilus.; tab.; 29 cm.
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T1846182025
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PENGARUH TESTIMONI TERHADAP MINAT BELI INDIBIZ PADA PELAKU UMKM COFFEE SHOP D…
Pakpahan, Lauren Hestomihi

This study aims to determine the effect of testimonials on the purchase intention of Indibiz among coffee shop MSME actors in the South Sumatra Telecommunication Region. The research employed a qua…

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xv, 110 hlm.; ilus.; tab.; 29 cm.
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T1845702025
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STRATEGI KOMUNIKASI PEMASARAN PADA “KOPI TERAPUNG 16 PRO PALEMBANG DALAM ME…
Tantry, Noviara

Currently, many coffee shops are competing to create innovations in terms of concepts and buildings, entertainment facilities and other interesting activities in attracting consumers to visit their…

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ISBN/ISSN
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xvi, 122 hlm.; ilus.; tab.; 29 cm.
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T1846062025
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REPRESENTASI EROTISME DALAM FILM BADARAWUHI DI DESA PENARI 2024 ( ANALISIS SE…
Abbar, Adam Muhammad

This research aims to analyze the representation of women in the film Badarawuhi di Desa Penari (2024) by highlighting how eroticism is constructed through visual and symbolic narratives. The repre…

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xv, 173 hlm.; ilus.; tab.; 29 cm.
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T1845782025
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PENGARUH TERPAAN IKLAN DAN KETERLIBATAN PRODUK IKLAN GOJEK “SURGA MAKANAN…
Hidayatullah, Arya

The growing use of YouTube as a strategic platform for digital advertising, particularly among university students, serves as the foundation of this research. Gojek’s “Surga Makanan” (Food Pa…

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ISBN/ISSN
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xv, 138 hlm.; ilus.; tab.; 29 cm.
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T1846512025
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KOMUNIKASI PEMASARAN WEDDING ORGANIZER HELLO BRIDES DALAM MENINGKATKAN BRAND …
Renaldy, Muhammad

This research is entitled “Marketing Communication of Hello Brides Wedding Organizer in Enhancing Brand Image in Palembang”. The purpose of this study is to analyze how Hello Brides applies mar…

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ISBN/ISSN
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xiv, 159 hlm.; ilus.; tab.; 29 cm.
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T1845962025
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STRATEGI KOMUNIKASI DINAS PEMBERDAYAAN PEREMPUAN DAN PERLINDUNGAN ANAK PROVIN…
Syahwabiyadiba, Nadhya Sufi Maura

Child sexual abuse is a serious problem that requires attention and appropriate handling. This study aims to determine the communication strategy of the South Sumatra Province Women's Empowerment a…

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ISBN/ISSN
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xiiii, 92 hlm.; ilus.; tab, 29 cm
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T1806542025
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REPRESENTASI MASKULINITAS PEREMPUAN DALAM FILM KILL BOKSOON 2023 (ANALISIS SE…
Maharani, Tharisya

Penelitian ini membahas representasi maskulinitas perempuan dalam film Kill Boksoon (2023) dengan menggunakan pendekatan semiotika Roland Barthes. Film ini menampilkan sosok perempuan yang menampil…

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xiiii, 130 hlm.; ilus.; tab, 29 cm
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T1808952025
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ANALISIS ETIKA PENYIARAN DALAM IKLAN PENGOBATAN DI STASIUN TELEVISI PAL TV (S…
Azis, Andhika Putrawan

The application of broadcasting ethics in the “NAYNA” eye treatment advertisement aired on the local television station PAL TV Palembang is a critical issue in media regulation and public healt…

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ISBN/ISSN
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xv, 102 hlm.; ilus.; tab.; 29 cm.
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Call Number
T1846082025
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REPRESENTASI KOMUNIKASI ASERTIF ANTARA NENEK DAN CUCU PADA FILM HOW TO MAKE M…
Harahap, Khalifa Hanan Hifela

This study examines the representation of assertive communication that occurs between grandmother and grandson in the film How To Make Million Before Grandma Dies using Roland Barthes' Semiotic ana…

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ISBN/ISSN
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Collation
xiv, 99 hlm.; ilus.; tab.; 29 cm
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Call Number
T1839152025
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STRATEGI KOMUNIKASI PLN UID S2JB DALAM MENGKAMPANYEKAN PROGRAM SRIKANDI PLN D…
Shabila, Afifa Tara

Penelitian ini menganalisis strategi komunikasi PT PLN (Persero) UID S2JB dalam mengkampanyekan Program Srikandi PLN sebagai bentuk komitmen perusahaan mendorong pengarusutamaan gender dan budaya k…

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ISBN/ISSN
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Collation
xv, 122 hlm.; ilus.; tab.; 29 cm.
Series Title
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Call Number
T1845692025
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STRATEGI KOMUNIKASI KOMUNITAS KEJAR MIMPI PALEMBANG PADA KEJAR MIMPI GOES TO …
Ardavi, Marini

Penelitian ini bertujuan untuk menganalisis strategi komunikasi yang digunakan oleh Komunitas Kejar Mimpi Palembang dalam program Kejar Mimpi Goes to School (KM GTS) 2024 di SMAN Sumatera Selatan s…

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ISBN/ISSN
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Collation
xv, 180 hlm.; ilus.; tab.; 29 cm.
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Call Number
T1845032025
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PERSEPSI MASYARAKAT KAYUAGUNG TERHADAP BUDAYA SETAKATAN
Munawwaroh, Salwa

This study aims to determine the perception of the Kayu Agung community towards the culture of setakatan (elopement) which is still practiced in the Morge Siwe community, Kayu Agung, Ogan Komering …

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xv, 129 hlm.; ilus.; tab.; 29 cm.
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T1844132025
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DAMPAK UNFOLLOW MEDIA INSTAGRAM TERHADAP HUBUNGAN INTERPERSONAL PADA KALANGAN…
Fazri, Nurul

Penelitian ini berjudul “Dampak Unfollow di Instagram terhadap Hubungan Interpersonal pada Kalangan Gen Z” (Studi pada Mahasiswa Ilmu Komunikasi FISIP Universitas Sriwijaya kampus Palembang) Me…

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ISBN/ISSN
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xvi, 175 hlm.; ilus.; tab.; 29 cm.
Series Title
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T1817012025
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ANALISIS SEMIOTIKA ROLAND BARTHES DISKRIMINASI DAN RASIALISME DALAM FILM TENG…
Abdallah, Omar

Penelitian ini menganalisis representasi diskriminasi dan rasialisme dalam film Tenggelamnya Kapal Van Der Wijck menggunakan teori semiotika Roland Barthes. Film ini mengangkat konflik sosial yang …

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ISBN/ISSN
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xiii, 104 hlm.; ilus.; tab.; 29 cm.
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Call Number
T1816902025
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REPRESENTASI KOMODIFIKASI KECANTIKAN DALAM DRAMA KOREA SHADOW BEAUTY (2021) (…
Prameswari, Anevia Dwi

Shadow Beauty merupakan drama Korea yang mengangkat isu kehidupan ganda remaja perempuan bernama Goo Ae Jin, yang di kehidupan nyata adalah siswi tertutup dan korban perundungan, namun di dunia may…

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ISBN/ISSN
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xvi, 150 hlm.; ilus.; tab.; 29 cm.
Series Title
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Call Number
T1844372025
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KAMPANYE KOMUNIKASI ISLAMIC HEALTH PROMOTING SCHOOL PROGRAM (I-HELP) DALAM ME…
Hikmah, Nisrina Nurul

Adolescents in Indonesia are still facing the triple burden of malnutrition, namely undernutrition, overnutrition, and micronutrient deficiencies. As a food and nutrition organization, SEAMEO RECFO…

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ISBN/ISSN
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xix, 327 hlm.; ilus.; tab.; 29 cm.
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Call Number
T1845162025
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PENGARUH INTEGRATED MARKETING COMMUNICATION (IMC) TERHADAP KEPUTUSAN PEMBELIA…
Budiman, Degi Ibnu

Penelitian ini bertujuan untuk menganalisis pengaruh Integrated Marketing Communication (IMC) terhadap keputusan pembelian produk Kaos Nyenyes di Kota Palembang dengan ekuitas merek sebagai variabe…

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ISBN/ISSN
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Collation
xiv, 105 hlm.; ilus.; tab.; 29 cm
Series Title
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Call Number
T1839342025
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STRATEGI KOMUNIKASI PEMASARAN MIND CREATIVE PADA KONSER “PESTA PATAH HATI…
Marpaung, Tesalonika

Music festival concerts have become a popular form of entertainment and an opportunity for local creative players to organize music events in their respective regions. One of the large-scale concer…

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ISBN/ISSN
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Collation
xvii, 202 hlm.; ilus.; tab.; 29 cm.
Series Title
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Call Number
T1844462025
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STEREOTIP PEREMPUAN PENGGEMAR K-POP DI INDONESIA (ANALISIS RESEPSI GENERASI Z…
Adisti, Gita Dhea

Stereotypes toward Indonesian female K-Pop fans are frequently discussed in public spaces, one of which appears in the Close The Door podcast featuring Daggy, which conveys negative stigma about th…

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ISBN/ISSN
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Collation
xv, 237 hlm.; ilus.; tab.; 29 cm.
Series Title
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Call Number
T1843762025
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PERSONAL BRANDING VERREL BRAMASTA MELALUI INSTAGRAM @bramastavrl DALAM KAMPAN…
Mahardhika, Dwi Anugrah

Penelitian ini bertujuan untuk menganalisis bagaimana Verrel Bramasta membangun personal branding melalui akun Instagram pribadinya (@bramastavrl) dalam konteks kampanye politik menjelang Pemilu 20…

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ISBN/ISSN
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Collation
xvi, 155 hlm.; ilus.; tab, 29 cm
Series Title
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Call Number
T1810872025
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