Hidden Champions in Dynamically Changing Societies

Hidden champions are highly successful small and medium-sized companies that are global leaders in terms of market share in their respective niches. Presenting the outcomes of an in-depth, multinat…

Management Strategies to Survive in a Competitive Environment

Competition is present for almost every sector nowadays. Therefore, it is vital for companies to develop a set of strategies in order to survive in the competitive environment of a globalized world…

Biblical Organizational Leadership

This edited work uses the life and biblical teachings of Jesus to examine modern leadership theory. With the Gospel of John as its focal point, it depicts leadership traits such as compassion, empa…

Mobility in Germany

Mobility in Germany is embracing market changes like never before. Megatrends, notably, digitalization, urbanization and sustainable thinking are driving Germany’s mobility transformation such th…

Leading Solutions

This book on business psychology—particularly organizational leadership—crosses industries, continents, and business environments: it includes 45 précis on emerging theories of leadership; eth…

Understanding and Profiting from Intellectual Property in International Business

This book covers cross-border strategies to understand and profit from intellectual property. It starts with a basic overview of IP before focusing specifically on international business contexts. …

Debating Bad Leadership

“This stimulating collection tackles the question that is uppermost in most of humanity's minds and hearts right now. The novel debating approach that is taken generates a rich understanding of t…

Many Worlds, One Life

In this engaging, insightful, and inspiring narrative, Hermann Simon, the world-renowned management thinker, consultant, pricing expert, entrepreneur, and leading authority on the “hidden champio…

Leadership for Risk Management

The market is like the sea: it gives, and it takes away. That became apparent once again when the economy and society went into “lockdown” due to the coronavirus outbreak. Organizations will ei…

Japanese Women in Leadership

This edited book highlights the unique cultural and socioeconomic elements of Japan and the strong influence of those elements on women leaders in the nation. It shows that gender inequality and un…

Quo Vadis?

Written at a time of global pandemic, when we have been forced to confront age-old existential questions—Why are we here? Where are we going?—perhaps for the first time, Quo Vadis? is extraordi…

Understanding Business Strategy

This book cuts through the strategy verbiage to get to the fundamentals of business strategy—its meaning, formulation, and implementation. Challenges to understanding strategy are examined, inclu…

Platform Strategy for Global Markets

This book explains the strategic behaviors of platform firms on the global market, drawing on extensive research on the mobile communication systems, semiconductor equipment, personal computer, and…

Process Management and Organizational Process Maturity

This book addresses the need for a better understanding of the design, implementation and improvement of process management. It presents and organizes concepts and problems in the field of process …

Strategic Leadership for Business Value Creation

This book focuses on leadership and strategy, corporate governance, operational excellence, and corporate social responsibility. In doing so, it offers both conceptual perspectives and case studies…

Template-based Management

The Template-based management (TBM) approach has been used since 2003 across the world in diverse contexts. It has evolved hand-in-hand with the evolution of business: Agile, Blueprints, Canvas, De…

Ecosystem Services and Management Strategy in China

"Ecosystem Services and Management Strategy in China" is a two-year international cooperation project that culminated from the China Council for International Cooperation on Environment and Develop…

STRATEGI MANUFAKTURING: Manajemen Strategis dari Fungsi Manufakturing

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5th SEMESTER STUDENTS’ LEARNING STRATEGIES IN DEVELOPING THEIR SPEAKING SKILLS

The focus of this study is to find out how significant the learningstrategies will help them in developing their speaking skills. There are seventy people, the 5th semester students’s (the enroll…

Modern Competitive Strategy

Edition

3

ISBN/ISSN

978-007-127633-7

Collation

xvii, 394 p.; ill.; 23 cm.

Series Title

-

Call Number

658 Wal m

Marketing Strategy; A Decision-Focused Approach, SIXTH EDITION

Edition

6

ISBN/ISSN

978-007-126391-7

Collation

xx, 346 p. :ill. ; 26 cm.

Series Title

-

Call Number

658.81 Wal m

STRATEGIC MARKETING MANAGEMENT CASES

Edition

5th

ISBN/ISSN

0-256-13689-0

Collation

xvi, 715 p. ; 23,5 cm.

Series Title

-

Call Number

658.8 Cra s

Strategic Marketing, Eighth Edition

Edition

8th

ISBN/ISSN

007-124432-8

Collation

xvii, 726 p.; 26 cm.

Series Title

-

Call Number

658.8 Cra s

STRATEGIC MANAGEMENT : Concepts & Cases, Ninth Edition

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MARKETING STRATEGY: A Decision-Focused Approach

Edition

-

ISBN/ISSN

978-0-07-013155-2

Collation

vii, 368 p.; 26 cm.

Series Title

-

Call Number

658.8 Wal m

Economics of Strategy FIFTH EDITION

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BUSINESS STRATEGY and POLICY: CASES, THIRD EDITION

Edition

3

ISBN/ISSN

0-395-56735-1

Collation

xxv, 534 p. : ill ; 24 cm

Series Title

-

Call Number

658.408 Smi b

Marketing: Principles and Strategy

Edition

1

ISBN/ISSN

0-256-02939-3

Collation

xvii, 810 p.;23cm

Series Title

-

Call Number

658.05 Mas m

Economics of Strategy

Edition

5

ISBN/ISSN

978-0-470-48483-8

Collation

xxv, 593 p.; tab.; 23 cm.

Series Title

-

Call Number

332.4 Bes e

Creative Strategy in Advertising

Edition

10

ISBN/ISSN

978-1-4240-6907-1

Collation

xvi, 328 p.; ill.; 25 cm.

Series Title

-

Call Number

659.132 Dre c