ADVERTISING MANAGEMENT, FOURTH EDITION

Edition

4th

ISBN/ISSN

978-0-13-009150-5

Collation

xi, 584 p. : ill. ; 23 cm

Series Title

-

Call Number

659.1 Aak a

MARKETING TO AND THROUGH KIDS

Edition

-

ISBN/ISSN

0-07-025111-8

Collation

xiv, 229 p. ; 24 cm

Series Title

-

Call Number

658.8 348 Gub m

How to PROMOTE, PUBLICITE, and ADVERTISE YOUR GROWING BUSINESS; Getting the W…

Edition

-

ISBN/ISSN

0-471-55194-5

Collation

xiii, 318 p, ; 25 cm

Series Title

-

Call Number

659 Bak h

CREATIVE ADVERTISING: THEORY AND PRACTICE, SECOND EDITION

Edition

2nd

ISBN/ISSN

0-13-189911-2

Collation

viii, 438 p. : ill. ; 28 cm

Series Title

-

Call Number

659.1 Mor c

CASES IN ADVERTISING AND COMMUNICATIONS MANAGEMENT, Third Edition

Edition

3rd

ISBN/ISSN

0-13-116138-5

Collation

xvii, 681 p. : ill. ; 24 cm

Series Title

-

Call Number

659.1 Gre c

ADVERTISING: PLANNING & TECHNIQUES, THIRD EDITION

Edition

3rd

ISBN/ISSN

0-538-60823-4

Collation

187 p. ; 24 cm

Series Title

-

Call Number

659.1 Sam a

Schaum's outline of theory and problems in ADVERTISING

Edition

-

ISBN/ISSN

0-07-029660-X

Collation

-

Series Title

-

Call Number

659.1 Hol s 1978

Great Print Advertising: Creative Approaches, Strategies, and Tactics

Edition

-

ISBN/ISSN

0-471-55713-7

Collation

v, 247 p. : 24 cm

Series Title

-

Call Number

659.13 2 Ant g

What Management Should Know About INDUSTRIAL ADVERTISING

Edition

-

ISBN/ISSN

87201-386-3

Collation

x, 122 p. ; 21 cm

Series Title

-

Call Number

659.1 Hof w 1970

ADVERTISING COPY AND COMMUNICATION

Edition

1

ISBN/ISSN

55-9544

Collation

viii, 545p.;ill.;23cm

Series Title

McGraw-Hill Series in Advertising and Selling

Call Number

659.1 Dun a

ADVERTISING; Its place in political and managerial economics

-

International Advertising ; Communicating Across Cultures

Edition

-

ISBN/ISSN

0-534-19278-5

Collation

x, 342 p. : ill. ; 24 cm.

Series Title

-

Call Number

659.1 Mue i 1995

ESSENTIAL OF ADVERTISING SECOND EDITION

Edition

2nd

ISBN/ISSN

0-15-524102-8

Collation

xiv, 558p,; ill.; 25 cm

Series Title

-

Call Number

659.1 Kau e

COPYWRITING FOR THE ELECTRONIC MEDIA: A Practical Guide

Edition

3

ISBN/ISSN

0-534-50754-9

Collation

xvii, 278 hlm.: ilus., ; 28 cm.

Series Title

-

Call Number

659.14 Mee c

Creative Strategy in Advertising

Edition

-

ISBN/ISSN

0-534-52263-7

Collation

xiv, 322 p.: ill. ; 25 cm.

Series Title

-

Call Number

659.132 Jew c

ADVERTISING WORLDWIDE: Concepts, theories and practice of international and g…

Edition

-

ISBN/ISSN

0-13-471897-6

Collation

xv, 431 p.: ill.; 23 cm.

Series Title

-

Call Number

659.1 Moo a

Advertising and Promotion; An Integrated Marketing Communications Perspective…

Edition

5th

ISBN/ISSN

0-07-231445-1

Collation

xx, 850p,; ill.; 27 cm

Series Title

-

Call Number

659.1 Bel a

ADVERTISING; Principles and Practice SECOND EDITION

Edition

2nd

ISBN/ISSN

0-13-016205-1

Collation

xxv, 687p,; ill.; 27 cm

Series Title

-

Call Number

659.1 Wel a

the language of advertising and merchandising in english

-

HOW TO...DO YOUR OWN ADVERTISING: MERANCANG KEGIATAN PERIKLANAN

Edition

2

ISBN/ISSN

979-663-879-7

Collation

xviii, 274 hlm.: ilus.; 21 cm.

Series Title

-

Call Number

659.1 Ben m

Strategi Perancangan IKLAN TELEVISI Perusahaan Top Dunia

Edition

1

ISBN/ISSN

979-731-795-1

Collation

x, 188 hlm. : ilus.; 23 cm.

Series Title

-

Call Number

695.143 Suy s

Advertising and promotion : An integrated marketing communications perspective

Edition

-

ISBN/ISSN

0-07-231445-1

Collation

xx, 795 p.: ill. ; 28 cm.

Series Title

-

Call Number

659.1 Bel a 2001

Pengaruh Periklanan Dan Penjualan Perorangan Terhadap Keputusan Konsumen…

This research was conducted to analyze the influence of advertising and personal selling on customer decision in purchasing Yamaha motorcycle in Kayuagung. This research used primary data that obta…