This study aims to determine the effect of Social Media Marketing and Influencer Marketing on Purchasing Decisions on Wardah sunscreen products in Palembang City. This type of research is quantitat…
This research aims to analyze the influence of occupational health and safety (K3) and the work environment on the performance of PT Bakti Nugraha Yuda Baturaja employees. The method used in this r…
This research aims to find out the effect of motivation to enter the world of work and self-efficacy on the work readiness of students majoring in Management shift program Faculty of Economic Unsri…
This study aims to analyze the effect of price and sales promotion on Instagram social media on purchasing decisions at Twins Collection boutiques in Palembang City. The method used in this study i…
The research is motivated by the importance of the Instagram Ads strategy in increasing user interaction and the effectiveness of IM Boutique's digital marketing. The research data analysis used in…
This study aims to analyze the influence of training and career development on employee performance at the Central Statistics Agency of Ogan Ilir. This type of research uses an associative quantita…
This study aims to determine how performance management in the implementation of the AKHLAK Heroes program at PT Perkebunan Nusantara I Regional 7 Bandar Lampung. The research was motivated by the …
The implementation of Occupational Health and Safety (OHS) needs to be applied systematically with the existence of an Occupational Health and Safety Management System (OHSMS). Although there is a …
This research aims to analyze the crisis communication management strategy implemented by the Public Relations division of the Regional Police (Polda) of Lampung in handling the crisis caused by th…
This study aims to analyze the influence of the board of directors, board of commissioners, sharia supervisory board, and profitability on the disclosure of Islamic social reporting (ISR). The data…
This study aims to analyze the influence of financial literacy and financial behavior on financial management in electronic sales in Palembang. The population in this study were all electronic sale…
This research aims to find out how much influence work enthusiasm and work discipline have on employee performance at CV Sumber Rezeki Palembang. This type of quantitative descriptive research, the…
Penelitian ini bertujuan untuk menganalisa pengaruh literasi keuangan, perilaku keuangan dan pendapatan terhadap keputusan investasi mahasiswa yang bergabung di PT Melia Sehat Sejahtera Lampung. Sa…
Penelitian ini bertujuan untuk mengetahui pengaruh Bauran Pemasaran Jasa yang terdiri dari Produk, Harga, Promosi, Tempat, Orang, Proses, dan Bukti Fisik terhadap keputusan pasien dalam menggunakan…
Penelitian ini bertujuan untuk mengetahui pengaruh Citra Merek Terhadap Keputusan Pembelian pada konsumen McDonald’s Cabang Ryacudu Palembang. Metode yang digunakan dalam penelitian ini adalah me…
Penelitian ini bertujuan untuk mengetahui pengaruh profitabilitas, leverage, likuiditas, dan ukuran perusahaan terhadap nilai perusahaan pada sektor properti dan real estate yang terdaftar di Bursa…
This study analyzes the labor placement policy through the Job Fair program by the South Sumatra Department of Manpower using William N. Dunn’s policy analysis theory. The research aims to evalua…
This research analyzed the influence of Brand Ambassador and Brand Image on purchasing Mustika Ratu face masks in Palembang City. The research showed the decline of the Mustika Ratu facial mask ind…
The advancement of time and globalization forces culinary entrepreneurs to create various unique and innovative food and beverage products, one of which is the noodle product Mie Gacoan, which is a…
This study aims to determine the effect of financial factors, ESG and inflation on stock returns of banks listed on the IDX in 2019-2023. The sampling method uses a purposive sampling method so tha…
This study aims to examine the impact of liquidity, profitability, and solvency on stock returns of companies that went public through Initial Public Offerings (IPO) from 2020 to 2023. The data use…
Special Event menjadi salah satu faktor penentu pertimbangan seseorang dalam membeli sesuatu secara online khususnya produk fashion. Promosi tanggal kembar dan Free Delivery menjadi salah satu acar…
This research aims to determine the influence of work motivation and organizational commitment on the performance of PT Telkom Indonesia Witel Palembang employees. The population in this study was …
Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan elektronik (e-service quality) terhadap loyalitas konsumen aplikasi Traveloka, yang digunakan untuk pemesanan perjalanan daring…
This research aims to analyze the influence of working capital and capital structure on the profitability of agricultural companies listed on the Indonesia Stock Exchange (IDX) using multiple regre…
This study examined the effect of training and career development on the employees and cashiers' performance of Indomaret sector 3 Ilir at PT Indomarco Prismatama Palembang. The purpose of this stu…
This research aims to determine the influence of job placement on teacher performance at State Junior High School 1 in Indralaya Selatan. The population in this study consists of teachers at State …
Compensation plays a crucial role in enhancing employee performance and retaining them within the organization. Fair and adequate compensation will have an impact on improving employee performance.…
This study aims to analyze the effect of the Current Ratio (CR), Debt to Equity Ratio (DER), and Working Capital Turnover (WCTO) on Return on Equity (ROE), with Firm Size as a control variable, in …
Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh literasi keuangan sosialisasi orang tua dan pendapatan orang tua terhadap perilaku menabung siswa SMK Karya Andalas Palembang. Pe…