Skripsi

PENGARUH BRAND IMAGE GATSBY WAX TERHADAP LOYALITAS KONSUMEN (STUDI KASUS PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS SRIWIJAYA)

---

Penilaian

---

The objectives of this research are (1) to analyze the effect of brand image toward consumer’s loyalty of Gatsby Wax in University of Sriwijaya, and (2) to find the most effect variable of brand image toward consumer’s loyalty. The method use is purposive sampling, therefore, from the total homogeny population, 100 respondents are taken as the sample. The analysis method used in this research is quantitative analysis. Research finding has shown that 24,48% brand image effects toward producer’s loyalty. There fore, the most effect variable of brand image toward produce’s loyalty is user image. Product image does not have effected significantly toward the consumer loyalty. Therefore corporate image has effected negatively, the effect is not significant toward consumer’s loyalty. Because of that, producer of Gatsby Wax has to make sure image stronger than before.

---

Availability

Inventory Code	Barcode	Call Number	Location	Status
1107000159	T59637	T596372011	Central Library (REFERENCES)	Available but not for loan - Not for Loan

Detail Information

Series Title

-

Call Number

T596372011

Publisher

Inderalaya : Jurusan Akuntansi, Fakultas Ekonomi Universitas Sriwijaya., 2011

Collation

xv, 57 hlm.; 28 cm.

Language

Indonesia

ISBN/ISSN

-

Classification

658.827 07

Content Type

Text

Media Type

unmediated

Carrier Type

unspecified

Edition

-

Subject(s)

Jurusan Akuntansi
Promosi Pemasaran, Promosi Penjualan

Specific Detail Info

-

Statement of Responsibility

Furika

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment