Skripsi

PENGARUH MEDIA SOSIAL SEBAGAI FAKTOR MODERASI MODAL SOSIAL TERHADAP BERBAGI PENGETAHUAN UNTUK KESUKSESAN NETWORK MARKETING

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Penilaian

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This study aims to identify the effect of task interdependence, trust and awareness of skills on knowledge sharing (1), the effect of task interdependence, trust and awareness of skills on knowledge sharing with social media as a moderation (2) and the effect of knowledge sharing on network marketing. (3). The sample was done by simple random sampling method which obtained 103 respondents. Data analysis using Structural Equation Modeling technique based on Partial Least Square (PLS) with the help of SmartPLS software. The results show to shape knowledge sharing behavior that plays a role, namely the encouragement of organizational factors in order. While the trust factor does not play a role. In addition, social media can only affect the relationship between task interdependence with knowledge sharing and cannot affect the relationship between trust and knowledge sharing and awareness of expertise with knowledge sharing. Herbalife Palembang's network marketing is influenced by members' knowledge sharing

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2107002216	T53915	T539152021	Central Library (Referens)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T539152021

Publisher

Inderalaya : Fakultas Ilmu Komputer, Prodi Sistem Informasi., 2021

Collation

xvi, 63 hlm,: ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

006.754 07

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Prodi Sistem Informasi
Situs Jejaring Sosial, Media Sosial

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

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