Skripsi
PENERAPAN ATURAN ASOSIASI PADA DATA KERANJANG BELANJA UNTUK REKOMENDASI PRODUCT BUNDLING DI GERAI 212 MART JAKABARING PALEMBANG
Market basket analysis is one method of data mining that focuses on finding purchase patterns by extracting associations from transaction data. This research uses transaction dataset of outlet 212 Mart Jakabaring Palembang. The data processing phases in this study used RapidMiner software. The method used in the search for frequent itemset is the FP-Growth Algorithm. This study resulted in the 10 strongest item combinations with a minimum confidence value of 100% based on 19% of transaction data in the second quarter of 2020. Keywords: Market Basket Analysis, FP Growth Algorithm, Product Bundling.
Inventory Code | Barcode | Call Number | Location | Status |
---|---|---|---|---|
2107002211 | T54762 | T547622021 | Central Library (Referens) | Available but not for loan - Not for Loan |
No other version available