Skripsi

PENERAPAN METODE CUSTOMER RELATIONSHIP MANAGEMENT (CRM) PADA RATU PHOTOGRAPHY INDRALAYA

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Penilaian

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Ratu Photography is a Photo Studio and Digital Printing, with high quality Minilab and Outdoor Digital Printing Machines. Ratu Photography is located at Jl. Lintas Timur KM 35 Muhajirin Indralaya, Indralaya Mulya District, Ogan Ilir Regency, South Sumatra, The number of photography service providers has urged the establishment of business competition between these companies. Each photography industry competes to capture market share and get customers to use the services they provide. Because it continues to take a long time, in the area there are still many competitors who are engaged in the same field at a cheaper price, moreover there are those who provide online printing that offer services that are more than what Ratu Photography provides. For example, when printing photos at Ratu Photography, customers can see the progress of their orders. For example, in crowded conditions and long queues, with limited waiting places, customers can leave Ratu Photography to just go to places to eat, etc., but can still get information on the progress of the awaited order. The problem is what strategy should be used by the company in order to capture the market to get customers and retain these customers in the long term. One of these strategies is to change the business paradigm into a customer-oriented company. Customer Relationship Management (CRM) is one method that can be used by companies to develop customer-centered business strategies.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2107002197	T54088	T540882021	Central Library (REFERENCES)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T540882021

Publisher

Inderalaya : Prodi Sistem Informasi, Fakultas Ilmu Komputer Universitas Sriwijaya., 2021

Collation

v, 105 hlm. : ilus. ; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

005.360 7

Content Type

Text

Media Type

unmediated

Carrier Type

unspecified

Edition

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Subject(s)

Program untuk Komputer Personal
Prodi Sistem Informasi

Specific Detail Info

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Statement of Responsibility

Win

Other version/related

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