Skripsi

PENERAPAN CUSTOMER RELATIONSHIP MANAGEMENT (CRM) BERBASIS WEB UNTUK MENINGKATKAN LAYANAN PADA APOTEK X MENGGUNAKAN METODE FRAMEWORK OF DYNAMIC CRM

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Penilaian

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Pharmacy is a pharmaceutical service facility where pharmacy practice is carried out by pharmacists to ensure the quality of pharmaceutical services in pharmacies, it is necessary to evaluate the quality of pharmaceutical services. This study aims to improve services at web-based pharmacies. This study applies Customer Relationship Management using the Framework of Dynamic CRM and waterfall methods as a system development method. This research data collection uses a questionnaire by applying assessment indicators from the E-Service Quality method which will later be distributed to the public to provide responses related to services at pharmacies before and after the application of web-based CRM and then measured using a Likert scale. The results of the study on the indicators of efficiency, reliability, guarantee, privacy, responsiveness, compensation, and contact showed gab values of 0.43, 0.11, 0.33, 0.22, 0.25, 0.47, and 0.31. The positive gap value indicates that the indicators of efficiency, reliability, assurance, privacy, responsiveness, compensation and contacts in system development after implementing CRM can improve services at pharmacies.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2107002158	T52394	T523942021	Central Library (Referens)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T523942021

Publisher

Inderalaya : Fakultas Ilmu komputer, Prodi Sistem Komputer., 2021

Collation

xviii, 107 hlm,: ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

005.360 7

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Program untuk Komputer Personal
Prodi Sistem Komputer

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

File Attachment

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