APA Style

Storbacka, Kaj, Lehtinen, Jarmo R.. (2001). CUSTOMER RELATIONSHIP MANAGEMENT: CREATING COMPETITIVE ADVANTAGE THROUGH WIN-WIN RELATIONSHIP STRATEGIES . Singapore: McGraw-Hill Education.

Chicago Style

Storbacka, Kaj, Lehtinen, Jarmo R.. CUSTOMER RELATIONSHIP MANAGEMENT: CREATING COMPETITIVE ADVANTAGE THROUGH WIN-WIN RELATIONSHIP STRATEGIES. Singapore: McGraw-Hill Education, 2001. Text.

MLA Style

Storbacka, Kaj, Lehtinen, Jarmo R.. CUSTOMER RELATIONSHIP MANAGEMENT: CREATING COMPETITIVE ADVANTAGE THROUGH WIN-WIN RELATIONSHIP STRATEGIES. Singapore: McGraw-Hill Education, 2001. Text.

Turabian Style

Storbacka, Kaj, Lehtinen, Jarmo R.. CUSTOMER RELATIONSHIP MANAGEMENT: CREATING COMPETITIVE ADVANTAGE THROUGH WIN-WIN RELATIONSHIP STRATEGIES. Singapore: McGraw-Hill Education, 2001. Print.