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Image of KONSEP DIRI DAN KONFORMITAS DALAM PEMILIHAN MEREK PADA PENGGUNA SKIN CARE

Skripsi

KONSEP DIRI DAN KONFORMITAS DALAM PEMILIHAN MEREK PADA PENGGUNA SKIN CARE

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This study aims to determine the relationship between self concept and conformity of choosing the brand in skin care users. The study hypothesis that there is relationship between self concept and conformity of choosing the brand in skin care users. Study population were skin care users who aged 18–25 years old and following skin care group at Indonesia which is unknown population. Study sample were 200 people and for try out were 50 people. This study used purposive sampling technique. Study measurement instruments used self concept scale that refers to aspects of self concept from Calhoun and Acocella (1990), then conformity scale that refers to basics of conformity from Baron and Branscombe (2012). Data analysis used Pearson Product Moment correlation. The result of correlation analysis shows r = ‒0,157 and p-value = 0,027 (p


Availability
Inventory Code Barcode Call Number Location Status
2107002043T54676T546762021Central Library (Referens)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T546762021
Publisher
Palembang : Prodi Psikologi, Fakultas Kedokteran Universitas Sriwijaya., 2021
Collation
xvii, 89 hlm,: ilus.; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
613.407
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Prodi Psikologi
Kebersihan Diri dan Individu
Specific Detail Info
-
Statement of Responsibility
MURZ
Other version/related

No other version available

File Attachment
  • KONSEP DIRI DAN KONFORMITAS DALAM PEMILIHAN MEREK PADA PENGGUNA SKIN CARE
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