Skripsi

KONSEP DIRI DAN KONFORMITAS DALAM PEMILIHAN MEREK PADA PENGGUNA SKIN CARE

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Penilaian

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This study aims to determine the relationship between self concept and conformity of choosing the brand in skin care users. The study hypothesis that there is relationship between self concept and conformity of choosing the brand in skin care users. Study population were skin care users who aged 18–25 years old and following skin care group at Indonesia which is unknown population. Study sample were 200 people and for try out were 50 people. This study used purposive sampling technique. Study measurement instruments used self concept scale that refers to aspects of self concept from Calhoun and Acocella (1990), then conformity scale that refers to basics of conformity from Baron and Branscombe (2012). Data analysis used Pearson Product Moment correlation. The result of correlation analysis shows r = ‒0,157 and p-value = 0,027 (p

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2107002043	T54676	T546762021	Central Library (Referens)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T546762021

Publisher

Palembang : Prodi Psikologi, Fakultas Kedokteran Universitas Sriwijaya., 2021

Collation

xvii, 89 hlm,: ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

613.407

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Prodi Psikologi
Kebersihan Diri dan Individu

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

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