APA Style

Kurtz, David L.. (2008). PRINCIPLES OF CONTEMPORARY MARKETING . Australia: Thomson South-Western.

Chicago Style

Kurtz, David L.. PRINCIPLES OF CONTEMPORARY MARKETING. Australia: Thomson South-Western, 2008. Text.

MLA Style

Kurtz, David L.. PRINCIPLES OF CONTEMPORARY MARKETING. Australia: Thomson South-Western, 2008. Text.

Turabian Style

Kurtz, David L.. PRINCIPLES OF CONTEMPORARY MARKETING. Australia: Thomson South-Western, 2008. Print.