APA Style

Cravens, David W, Piercy, Nigel F. (20013). STRATEGIC MARKETING, TENTH EDITION (10). New York: McGraw-Hill.

Chicago Style

Cravens, David W, Piercy, Nigel F. STRATEGIC MARKETING, TENTH EDITION. 10 New York: McGraw-Hill, 20013. Text.

MLA Style

Cravens, David W, Piercy, Nigel F. STRATEGIC MARKETING, TENTH EDITION. 10 New York: McGraw-Hill, 20013. Text.

Turabian Style

Cravens, David W, Piercy, Nigel F. STRATEGIC MARKETING, TENTH EDITION. 10 New York: McGraw-Hill, 20013. Print.