Skripsi

PENGARUH E-SERVICE QUALITY TERHADAP KEPUASAN KONSUMEN PENGGUNA SHOPEE DI KOTA PALEMBANG

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Penilaian

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This study aims to determine the influence of E-Service Quality which is consist of dimensions : Reliability / Fulfilment, Responsiveness, Ease of Use / Usability, Privacy / Security, Web Design and Information Quality / Benefit on Consumer Satisfaction. The scope of study only discusses about the influence of E-Service Quality on Customer Satisfaction of Shopee User in Palembang City. The design of study is a causality that explains cause-and-effect relationship between the independent variable (X) E-Service Quality with dependent variable (Y) Consumer Satisfaction. The used data of the study are primary data and supported by secondary data as well. The method of collecting data of the study is through the questionnaire. The sampling method is non-probability sampling by purposive sampling technique. Based on test results, simultaneously the results show that there is an influence of E-Service Quality on Costumer Satisfaction. Partially, the results show that Responsiveness, Ease of Use / Usability, Privacy / Security and Information Quality / Benefit dimension have an influence on Consumer Satisfaction, meanwhile Reliability / Fulfilment and Web Design don’t have an influence on Consumer Satisfaction.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2107001476	T53884	T538842021	Central Library (REFERENCES)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T538842021

Publisher

Inderalaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2021

Collation

xix, 105 hlm. : ilus. ; 28 cm

Language

Indonesia

ISBN/ISSN

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Classification

658.8342 07

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

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Subject(s)

Kepuasan Konsumen
Prodi Manajemen

Specific Detail Info

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Statement of Responsibility

DS

Other version/related

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