Skripsi

PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK MAKANAN HALAL(STUDI PADA: KABUPATEN OKU TIMUR)

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Penilaian

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This study aims to analyze the effect of religious beliefs, prices, product knowledge, health reasons, tastes, and behavioral control on purchasing decisions of halal food products in East OKU Regency. The type of data used in this study is primary data obtained from 100 respondents in East OKU Regency. The sampling technique used non-probability sampling technique by means of purposive sampling. Based on the results of logistic regression analysis using the SPSS 25 program, it shows that simultaneously religious beliefs, prices, product knowledge, health reasons, tastes, and behavioral control have a significant influence on purchasing decisions for halal food products. The Nagelkerke R. Square value of 0.794 indicates that the ability of the independent variable to the dependent variable is 79.4 percent while 20.6 percent is explained by other factors outside the model.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2107001572	T56159	T561592021	Central Library (REFERENSI)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T561592021

Publisher

Inderalaya : Fakultas Ekonomi Universitas Sriwijaya., 2021

Collation

xvi, 85 hlm.; ilus., tab.: 28 cm

Language

Indonesia

ISBN/ISSN

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Classification

330.07

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Perilaku konsumen
Ekonomi pembangunan

Specific Detail Info

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Statement of Responsibility

EM

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