Image of Advertising and Promotion; AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE, SIXTH EDITION

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Advertising and Promotion; AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE, SIXTH EDITION

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Availability
Inventory Code Barcode Call Number Location Status
2201010122B22246S659.1 Bel a 2004Faculty of Economics (Ruang Baca FE)Available
2201019829B32417S659.1 Bel a 2004Faculty of Economics (Ruang Baca FE Palembang)Available
Detail Information
Series Title
McGraw-Hill/Irwin series in Marketing
Call Number
659.1 Bel a
Publisher
New York : The McGraw-Hill Companies.,
Collation
xxv, 838p.;ill.;28cm
Language
English
ISBN/ISSN
007-121438-0
Classification
659.1
Content Type
Text
Media Type
-
Carrier Type
-
Edition
6
Subject(s)
Advertising
Communication in marketing
Specific Detail Info
INTERNATIONAL EDITION
Statement of Responsibility
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No other version available

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