APA Style

Duncan, Tom. (2002). Principles of Advertising & IMC (-). New York: McGraw-Hill.

Chicago Style

Duncan, Tom. Principles of Advertising & IMC. - New York: McGraw-Hill, 2002. Text.

MLA Style

Duncan, Tom. Principles of Advertising & IMC. - New York: McGraw-Hill, 2002. Text.

Turabian Style

Duncan, Tom. Principles of Advertising & IMC. - New York: McGraw-Hill, 2002. Print.