Skripsi

PENGARUH MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN PADA PASAR KARYATAMA LUBUKLINGGAU

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Penilaian

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The purpose of this study is to determine the effect of online media including awareness, interest, desire, action, on purchasing decisions at the Lubuk Linggau Karyatama Market. The population in this study were consumers who had shopped at the Karyatama Lubuk Linggau Market, so the sample size in this study was 100 consumers. The data collection technique used was distributing questionnaires to 100 employees. This study uses primary data obtained from questionnaires and the analysis technique used is multiple regression analysis technique. The results of this study indicate that Ho is rejected and Ha is accepted which means awareness, interest, desire, action, towards purchasing decisions at the Karyatama Lubuk Linggau Market, action is a domain variable on purchasing decisions at the Karyatama Lubuk Linggau Market. Suggestions that can be given in this study are to increase, maintain, prioritize promotions that create awareness, interest, desire and consumer action on the Karyatama Lubuklinggau Market.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2107001454	T53431	T534312021	Central Library (REFERENCES)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T534312021

Publisher

Inderalaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2021

Collation

xvii, 59 hlm. : ilus. ; 28 cm

Language

Indonesia

ISBN/ISSN

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Classification

659.107

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

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Subject(s)

Prodi Manajemen
Media Sosial-Pemasaran

Specific Detail Info

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Statement of Responsibility

DS

Other version/related

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