Skripsi
ELASTISITAS PERMINTAAN KOSMETIKA BERLABEL HALAL (STUDI KASUS MAHASISWI EKONOMI UNSRI)
This study aims to analyze and determine the Elasticity Of Demand For Halal-Labeled Cosmetics (Case Study Of Students Of The Faculty Of Economis, Unsri). The data used is primary data obtained directly from the field through a questionnaire. The method that is used to manage the data in the study is the model regression multiple, as well as the elasticity of demand. With the results of the study showed demand influence positively significant and is inelastic to the elasticity of demand for cosmetics labeled halal, promotions influence positively significant and is enelatic to the elasticity of demand for cosmetics labeled halal, religiosity influence positively significant and is inelastic to the elasticity of demand for cosmetics labeled halal, and the price effect of negative significantly and is inelastic to the elasticity of demand for cosmetics labeled halal. And the price effect of negative significantly and is inelastic to the elasticity of demand for casmetics labeled halal.
Inventory Code | Barcode | Call Number | Location | Status |
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2107001451 | T52772 | T527722021 | Central Library (REFERENCES) | Available but not for loan - Not for Loan |
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